> > > >

1952 Theatre Catalog, 10th Edition, Page 173 (139)

1952 Theatre Catalog, 10th Edition
1952 Theatre Catalog
1952 Theatre Catalog, 10th Edition, Page 173
Page 173

1952 Theatre Catalog, 10th Edition, Page 173

price. Anything to be done in eliminating this waste and in getting satisfactory results is worth serious consideration.

At the Roofed Theatre

The roofed theatre operator is confronted with similar problems. While his building is not subjected to weather exposure to the same degree, it is exposed to severe abuse by foot traffic. This can be equally devastating. He, too, wants the appearance of permanence and low maintenance expense, both of which must be had at a price he can afford.

Frequently, the small operator is lo cated in a remodeled building constructed originally for another purpose. His lease may only run several years, so he has used rather ordinary materials which he now finds were not too good an investment. His front and foyer which looked so glamorous begin to look a little down at the heels, and he must do something to hold his patrons against competition. It is best to take this step at the first sign of deterioration before the patrons start to shop around for another theatre. They are hard to get back when they once leave.

The same conditions apply to the large operator, even in a building constructed for his particular use. Outside fronts should be kept in apple-pie order.

ABOVE IS AN INTERESTING VIEW of a theatre tront iust belore Penna-Stone application was begun. The original appearance is far from appealing. Below is the same structure after completion of the lob. Without changing a single architectural line. a iresh and permanent new-look was accomplished.

5m amuse mw L t we" .. l


Lobbies and foyers should be made attractive. A well-designed, nicely proportioned fireplace or two in the lounge may never have a fire lighted, but can give a theatre that home-like touch. Use planters and flower boxes generously and, if artificial plants are provided, select the best and see that they are kept natural looking and clean. Sew eral different live plants which do not require outside light or sun are available. Itis a good idea to have more than one type of planting and alternate them every couple of weeks. Use removable pots or pans for this and it will not prove much of a job for your porter.

Everyone recognizes the superiority of stone as a building material, including your patrons. It does have some handicap, however, such as bulk and weight plus excessive cost. Penna-Stone has the appearance advantages of quarried stone but overcomes these handicaps. Anyone who can afford a perinanent remodeling or new construction job will find it within his budget. Its use on original or new construction will eliminate the necessity for later remodcling.

No doubt you have seen Penna-Stone many times but have mistaken it for natural stone. You have probably admired it but felt that it was out of your price range. Actually, it is a relatively inexpensive surfacing material. It is not a new product, having been on the market almost 25 years.

HOW PERMA-STONE IS APPLIED Building Felt If the surface to be covered is of frame construction, a waterproof, asphaltum-saturated building felt or paper is first applied, and secured with steel reinforcing, nailed eight inches on center with galvanized nails. This will prevent moisture penetration from the coatings to follow. The felt or paper should be applied horizontally to shed water, and nailed securely to prevent tearing by the wind. In open frame construction, that is, where no sheathing or weatherboard is used, heavy wire must be stretched across the stud faces at intervals of at least eight inches before the felt or paper is applied.

Steel Reinforcing

Over this goes a sheeting of metal lath or steel stucco netting. Types of steel reinforcing recommended are: ex panded diamond mesh, steel lath weighing not less than 3.4 pounds per square yard, with openings at least three(sighths of an inch; woven galvanized steel fabric, no lighter than 18 guage for one-inch mesh and 17 guage for one-and-one-half-inch mesh; or welded galvanized steel fabric twoeinch square mosh, no lighter than 16 guage.

Steel reinforcing must be applied to all surfaces of wood, composition board, old stucco, smooth tile, glazed or soft brick, painted or waterproode masonry, old poured concrete, and all chimneys. Metal reinforcing must also be applied over all metal flashing where
1952 Theatre Catalog, 10th Edition, Page 173