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1952 Theatre Catalog, 10th Edition, Page 175 (141)

1952 Theatre Catalog, 10th Edition
1952 Theatre Catalog
1952 Theatre Catalog, 10th Edition, Page 175
Page 175

1952 Theatre Catalog, 10th Edition, Page 175

A IUDICIOUS USE oi Penna-Stone for a drive-in theatre is illustrated. It lifts the appearance of the concession building and entrance out of the commonplace and gives them an air of solidity.

cement joints. Joints may be pointed or beaded with colored mortar, if desired.


The surface that results is not only pleasing to the eye and in keeping with the principles of modern design, but is fire-proof, termite-proof, and acts as an insulator. The cost of installation is generally below that of face brick construction.

No footer, or base, is required, as the load is equally distributed over the whole wall, from top to bottom. Averaging only an inch and a half thick, at Perma-Stone surface requires no additional wall depth. Thickness can even be reduced somewhat to comply with building codes which do not permit excessive encroachment over sidewalks. No painting is required, as the colors

are ttbuilt in." Due to the flexibility of its installation, it can be applied over walls with unusual contours, and even around columns with a 12-inch radius.

On wainscotings, in foyers and lobbies, it is scuff-proof. For planters, flower boxes, and fireplaces, it need not be bulky. Perma-Stone offers the effect of quarried stone and the durability of reinforced concrete at a fraction of their cost.


Perma-Stone installations are handled through licensed dealers in a trading area consisting of a county or group of counties. Dealers maintain offices and show rooms and contract for installations directly with customers or building contractors.


Each installation is guaranteed by the Perma-Stone contractor for a 20-year period. If during that time the installation separates its bond or comes off the wall because of freezing, natural elements, or any other cause, except where it has been subject to any accident, alteration, abuse, or misuses, the contractor is pledged to repair or replace all such damage at his own expense. Also covered in the guarantee are all materials and workmanship involved in the installation.

Timely Value

At a time when government limitations present certain obstacles to remodeling, the value of Perma-Stone as a surfacing material which requires the use of no or relatively small quantities of steel (in the case of frame or old concrete structures which must first be covered with steel reinforcing) becomes apparent. It offers a simple and inexpensive method of replacing gingerbread ornamentation with rugged, handsome stone facing, and provides a means of closing openings for windows and unnecessary doors to streamline the buildings appearance. Inside the theatre -in the lobby, lounge and elsewhere-e the applications of Perma-Stone are limited only by the designer's imagination.

For the drive-in operator, PermaStone offers boundless possibilities for decorating the roadside signs, screen tower, refreshment stands, and restrooms with a material that is ideally suited for outdoor use, both in appear ance and durability.

NOTE THE TRIM BASE of the screen tower, the way in which Penna-Stone offsets the flat billboard efiect and how it blends ideally with such a rural setting,

1952 Theatre Catalog, 10th Edition, Page 175