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1952 Theatre Catalog, 10th Edition, Page 181 (147)

1952 Theatre Catalog, 10th Edition
1952 Theatre Catalog
1952 Theatre Catalog, 10th Edition, Page 181
Page 181

1952 Theatre Catalog, 10th Edition, Page 181

PLAN (above) indicates a capacity of 550 can on ouch side lo! a total of 1100. RECREATION and COMMERCIAL AREA (right) is under the perimeter of the back ramps. See seclional.

the foot of each parking ramp down to the lower level. Refreshment stands and restrooms would also be situated on the lower level.

One of the big advantages of the indoor drive-in which would certainly find favor with families who regard the Weekly marketing trip as an arduous chore is that dad could park his car in the theatre and contentedly watch a movie while the kids enjoy themselves at the supervised playground on the lower level and mamma goes about her merry way, shopping in the centers stores. The stores could have messengers to wheel packages out to the family car in rubber-tired carts during the show or at the break.


Obviously, an indoor drive-in, even as an adjunct to a shopping and recreation center, would not have as much appeal in such places as Houston, Los Angles, Atlanta, and other large cities Which enjoy fairly warm weather the year round, even though the theatre Would be air-conditioned in the summer as well as heated in the winter. But in colder climates the indoor drive-in would haVe a tremendous potential. As the center would have to be situated near large population concentrations in order


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to draw enough patronage to make it a paying proposition, the number of

such projects which could function profitably would, of course, be quite limited. With one theatre-shopping-andrecreation center for each 500,000 of concentrated population, I visualize five

centers serving the New York city area, three for Chicago, two for Detroit, llhilas delphia and Boston, and one in Montreal, Toronto, Winnipeg, Vancouver, Minneapolis, Milwaukee, Denver, Cleveland, Buffalo, Arkon, Columbus, Toledo, Indianapolis, Cincinnati, Louisville, New
1952 Theatre Catalog, 10th Edition, Page 181