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1952 Theatre Catalog, 10th Edition, Page 188 (154)

1952 Theatre Catalog, 10th Edition
1952 Theatre Catalog
1952 Theatre Catalog, 10th Edition, Page 188
Page 188


1952 Theatre Catalog, 10th Edition, Page 188

merely driving their cars onto a lot equipped with a movie screen. It has been proved that such prior mental conditioning actually leads to greater enjoyment of the film program, as it creates an attitude of anticipation and receptive TWO-LANE TRAFFIC FLOW past the island boxolhce gives ample space for office and service.





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neis. This is exactly why, at indoor theatres, the same pictu-re will seem much more enjoyable at a deluxe metropolitan house than at a shabby, poorly appointed neighborhood spot, even though the screen may be the only part of either theatre visible when the house lights are turned off. The brief experience of seeing an attractive front and

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ELEVATION DRAWINGS ot the side and front show the way the theatrical (eel is obtained.

walking through a tastefully appointed lobby and foyer creates an atmosphere which persists subconsciously in the darkened auditorium and is conducive to the utmost appreciation of the screen program. Such an atmosphere, however



THEATRE CATALOG I 952
1952 Theatre Catalog, 10th Edition, Page 188