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1952 Theatre Catalog, 10th Edition, Page 189 (155)

1952 Theatre Catalog, 10th Edition
1952 Theatre Catalog
1952 Theatre Catalog, 10th Edition, Page 189
Page 189

1952 Theatre Catalog, 10th Edition, Page 189

subtlely conveyed, encourages repeat attendance by adding to the enjoyment and relaxation of patrons.

The through-the-screen tower-entrance has several other advantages of a more tangible nature, the principal one being the easier, more efficient supervision of the theatres operations by the manager which it makes possible. About two-thirds of the area under the screen tower is taken up by the two lanes leading out to the parking area; the remaining third is occupied by the manageris office and storage space. With the managers quarters situated so close to the boxofiice and the point of entrance, general supervision is made much easier than it would be if the components of the theatre were separated by great distances, as they are at many outdoor theatres. The manager can always be on hand to check immediately on interruptions in the flow of traffic, or to be consulted in event of any complaints or disturbances. The location of the inanageris ofiice within a few steps from the boonice is also an important feature in protecting the theatre from robbery. .-\t driveeins where the boxofiice is situated at one end of the field and the otiice at the other, the nightly receipts have to be carried long distances across the grounds after the show, a risky practice which invites thieves to attempt to intercept.

Elaboration of the Plan

While the Joy Drive-In was so designed that only the managers office and a storeroom are housed under the screen, it is conceivable that the plan could be elaborated upon to include a confection stand and restrooms in the base of the tower as well. Such an arrangement would greatly facilitate the job of closing each night and the major tasks of seasonal closing and reopening by centralizing several components of the theatre and their supplies into one compact, easily secured unit. Valuable supplies could be stored more safely and more conveniently in a single structure at the base of the tower than out on the parking field, where they are vulnerable to the ravages of weather during the winter and the depredations of vandals at all times.

Economy in construction and ease of maintenance would also certainly result by combining the managers otiice. storerooms, confection stand. and restrooms under one roof. Incidentally, that roof doubles as a large stage platform at the Joy Drive-In and would likewise serve a dual function under an expanded plan. The Joy has effected a considerable saving in construction by mounting an attraction board and other signs on the tower, instead of building :1 separate pylon or similar structure for that purpose alone. Moreover, since by its very nature the screen tower must be especially strong and durable, any structure which uses the tower for suDport receives the advantages of that strength.

Still another feature of combining several parts of the theatre into a single structure under the tower is that it permits additimiul spam: in the parking area for more cars, and, in minimizing the required size of the projection


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PERSPECTIVE DRAWING further exemplifies the effective Sign work. and current and future attraction boards, that flank the normal boxoifice. Bradford W. Stevens of New Orleans was the desxgner.

building, allows an unobstructed view of the screen from all points on the field.

The idea of using the rear of the screen tower as an attention-puller is not new; towers decorated with huge murals and interesting lighting effects and enhanced with marquee-like structures may be seen along practically any main highway in the country. But by going a step further and making additional use of the tower for ofhce and storage space, as well as for an entrance which is analogous to the lobby of a roofed theatre, the Joy Drive-In has produced an important development in the evolution of the outdoor Showplace. Logically, it would appear that the centralization of restrooms and concession stands (and with the use of rear projection, possibly even the projection

booth) in one building at the base of the tower is the next development to be awaited.

Since the accompanying photographs were taken, the grounds fronting the Joy Drive-In have been beautifully landscaped, and a fully-equipped childrenis recreation area has been added. The theatreis confection stand is a simply designed structure about 40 feet wide and 100 feet long, and built on a curved radius so that patrons may have a perfect view of the screen from all angles while pausing at the stand for refreshments.

The unique design of the Joy Drive-In is not only important in itself, but is highly significant for the far-reaching duplication of its entrance plan that may result from its example.

IN ACTUAL CONSTRUCTION the directional signs were added, and neon strip lighting on the marquee soffit and the ceiling of the passage make the whole bright, safe, and inviting.
1952 Theatre Catalog, 10th Edition, Page 189