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1952 Theatre Catalog, 10th Edition, Page 192 (158)

1952 Theatre Catalog, 10th Edition
1952 Theatre Catalog
1952 Theatre Catalog, 10th Edition, Page 192
Page 192

1952 Theatre Catalog, 10th Edition, Page 192

THE MODERN GRATIOT is ienced and modern, and stays that way with daily maintenance attention to its roadways. ramps, and structures. lust as in a modem rooted theatre, good management dictates a thoughtful daily maintenance schedule. that runs the full scope through gardening. grading, road building. painting.

chanical failure which might interrupt the performance. Ticket machines and cash registers are included in this regular service check.

By conducting these regular inspections and by taking prompt remedial maintenance measures, annoying interruptions and delays in the show are avoided, extensive repairs are not required, and service of a continual high quality is insured.


The Gratiotls small playground provides a safe place for youngsters to amuse themselves with full scale play ground equipment and free pony rides before and during the show. The equipment is kept fresh looking with frequent applications of brightly colored paint. A trained matron is on duty at all times to look after the children.

Confection Stand

The same general principles of good management that typify the operation of the whole theatre are applied to make the confection stand especially profitable. While good merchandising methods and eiiicient supervision bring a high volume of sales, staff courtesy and attractive appearance attracts customers and brings

them back for repeat patronage.

As most of the business is done dure ing the intermission, employes are trained to be fast and accurate as well as courteous.

At the hot refreshment counter drinks are served in paper containers with non-spill lids, an added service which meets with patron approval. Cream for coffee is served in syrup containers on the counter, and sugar is offered in small, individually wrapped cubes. Customers are given handy pasteboard carrying trays so that they may easily carry orders back to their cars without spilling food or drinks.

MUSHROOM HATS on attendants at the refreshment stand, bring "the Ritz" to the car-borne audience. Costing little. such a head covering creates an impression oi skilled tood handling and cleanliness that 15 certain to make the patron buy with confidence and eat with relish. Coniections are important to the net profit.



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1952 Theatre Catalog, 10th Edition, Page 192