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1952 Theatre Catalog, 10th Edition, Page 196 (162)

1952 Theatre Catalog, 10th Edition
1952 Theatre Catalog
1952 Theatre Catalog, 10th Edition, Page 196
Page 196


1952 Theatre Catalog, 10th Edition, Page 196

remains in second place, with its total



1 f 2 3 dri -i TRAFFIC POTENTIAL. SHOWING RELATIONSHIP in 13,50), ggdnsogilo93ismagjf; $11,111,133 OF REGISTERED PASSENGER CARS TO 514:3.5 03611 166 (158 in 1951 and 134 ln .

AVAILABLE CAR CAPACITIES Analysis by Film Territory

through 31 strategically located exchanges serving designated states and parts of states. The Philadelphia exchange area, for example, comprises eastern Pennsylvania, Southern New Jersey, and northern Delaware.)

living standards must be considered in any evaluation of the breakdown.

Accessibility is another factor which must be taken into account. While it is obvious that the population and car ownership (which would also include taxis) of a metropolis such as Manhattan would produce, theoretically, at least, substantial patronage, the sizeable acreage required for a drive-in site might not be found short of a dozen or more miles away from the population center, i. and the site, in all likelihood, would be difficult to reach by car. Film diStTibution territories With the l

. . . . . . . . lar est um ' -. With these considerations in mind, some idea of where new drive-ins could g n her 0f dnve m theatres are

. . For the third consecutive year of the l

survey, the trend toward building the l

Theoretically, this state-by-state breakdown of Temstered passenger cars most theatres in the territories having I and drive-in capacities reveals which states hold promise for future drive-in the, greateStirural and small-town Poput expansion and which already have relatively adequate capacities. However, such latlons continue-S. (It should be NOtEd l variables as climate limitations on the operating season, regional tastes, and that film dIStrlbUtlon IS accompliShed l

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most profitably be established may be had from the breakdown. as QHOVYS' ' ,l Terrltorles Theatres Drive-in Registered Cars For 1. Dallas . . . . . . . . . . . . . . . . Q . 367 l

Theatre Car Passenger Drive-in Car 2. Atlanta. . . . . . . . . . . . . . . . . 344 [

States: Capacities Fars* Location 3. Charlotte . . . . . . . . . . . . . .. 308

Alabama . . . . . . . . . . . . . . . . . . . . 29,728 051,000 11.8 4. Cincinnati i i i . . I . . i . i . . I 136 .

Arizona . . . . . . . . . . . . . . . . . . .. 10,369 217,000 20-9 5. Washington, D. c. . . . . .. 136

Arkansas . . . . . . . . . . . . . . . . . .. 17,511 341,000 29-0 6. Indianapolis . . . . . . . . . . .. 126 l

California . . . . . . . . . . . . . . . . .. 93,296 4,274,000 40-8 7. Boston . . . . . . . . . . . . . . . .. 123 1

Colorado . . . . . . . . . . . . . . . . . . .. 19,334 462,000 23.8 8. Pittsburgh . . . . . . . . . . . . . . 121

gorlmecticut . . . . . . . . . . . . . . . .. 14,327 9, Oklahoma City I i , I . . I . H 100 r5052??? . : : : : : : : :::::::::::: 41:13 878500 19.9 In 1951 only the Dallas. Atlanta. Chan * Georgia . . . . . . . . . . . . . . . . . . .. 35,462 733,000 20.9 lotte, Cincinnati, Boston, and Pittsburgh

Idaho . . . . . . . . . . . . . . . . . . . . . .. 9,510 208,000 21.9 areas had 100 91" more drive-ins- 1

Illinois . . . . . . . . . . . . . . . . . . . . .. 58,803 2,412,000 41.0 By 031' CaPaCIt-VI however, some of the '

Indiana . . . . . . . . . . . . . . . . . . . .. 52,681 1,258,000 23.9 other EXChhnge terrltorles supplanted

Iowa . . . . . . . . . . . . . . . . . . . . . . .. 16 637 927,000 55.7 the leaders "1 total number' Territories Kansas . . . . . . . . . . . . . . . . . . . .. 25:057 676,000 26.9 mm the largest total car capacities I

Kentucky . . . , . . . . . . . . . . . . . .. 25,939 658,000 25.3 are ifs WINS:

Louisiana . . . . . . . . . . . . . . . . . . . 24,788 595,000 24.0 Terrltorles cars l

Maine . . . . . . . . . . . . . . . . . . . . . .. 11,520 216,000 18.8 1- Dallas - - - - . - --1491198 (AV- 407)

Maryland . . . . . . . . . . . . . . . . . .. 7,283 617,000 84.7 2. Atlanta - - r 1 - "1261295 (AV- 367)

Massachusetts . . . . . . . . . . . . . .. 35,189 1,165,000 33.1 3- Charlotte 78,509 (AV-255)

Michigan . . . . . . . . . . . . . . . . . .. 44,016 2,259,000 51.2 4- Boston 64,172(AV-522)

Minnesota . . . . . . . . . . . . . . . . .. 13,912 1,011,000 72.7 5- Indlanapohs 56,524 (AV-449)

Mississippi . . . . . . . . . . . . . . . . .. 17,078 350,000 20.5 6- L95 .Angeles 541843 (AV- 623)

Missouri . . . . . . . . . . . . . . . . . . .. 31,491 1,034,000 32.8 7- Clncmnatl 541041 (AV- 397)

Montana . . . . . . . . . . . . . . . . . . .. 8,907 192,000 21.5 8' PlttSburgh. 52,072(AV'430)

Nebraska . . . . . . . . . . . . . . . . . .. 9,636 461,000 47.8 9' San Franmscoir 511620 (AV-555)

Nevada . . . . . . . . . . . . . . . . . . . .. 1,496 65,000 43.4 10- New. Orleans -- 481708 (A1409)

New Hampshire . . . . . . . . . . . .. 7,969 143,000 17.0 In 1951, all of the above territories l

New Jersey . . . . . . . . . . . . . . .. 16,732 1,435,000 84.7 were in the 10 largest car capacity

New Mexico . . . . . . . . . . . . . . . .. 15,979 186,000 11.6 category, except New Orleans, which '

New York . . . . . . . . . . . . . . . . .. 56,248 3,464,000 61.6 this year passed Chicago. Territories

North Carolina . . . . . . . . . . . . .. 55,624 894,000 13.0 with the least car capacities are as

North Dakota . . . . . . . . . . . . . . . 3,034 199,000 65.6 fOHOWSi

. . . . . . . . . . . . . . . . . . . . . . . . Territories Cars

Oklahoma . . . . . . . . . . . . . . . . . . 39,926 654,000 16.4 1. Omaha . . . . . . . 12,345 (Av. 386)

Oregon . . . . . . . . . . . . . . . . . . . . . 16,345 582,000 35.6 2. Des Moines . . . 13,345 (Av. 417)

Pennsylvania . . . . . . . . . . . . . . . 80,678 2,691,000 33.4 3. New Haven . . . 14,327 (Av. 651)

Rhode Island . . . . . . . . . . . . . . . . 3,400 228,000 67.1 i 4. Seattle . . . . . . . 15,107 (Av. 472)

South Carolina . . . . . . . . . . . . . . 23,085 495,000 21.4 5. Portland . . . . .. 16,528 (Av. 472)

South Dakota . . . . . . . . . . . . . . . 5,184 224,000 43.2 6. Milwaukee . . . . 17,331 (Av. 559)

Tennessee . . . . . . . . . . . . . . . . . . 33,367 727,000 21.7 7. New York . . . . 22,062 (AV- 613)

Texas . . . . . . . . . . . . . . . . . . . . .. 143,942 2,496,000 17.3 8. Albany - . - - - -- 22,193 (Av. 411)

Utah . . . . . . . . . . . . . . . . . . . . . . . 13,604 212,000 14.8 9. Minneapolis . . . 23,856 (Av. 442)

Vermont . . . . . . . . . . . . . . . . . . .. 6,862 108,000 15.7 10. Buffalo . . . . . .. 24,843 (Av. 592)

Virgil-"a ' . l ' . l ' l i . ' ' I ' ' l . - H 32,834 184300 The total car capacities of the drive Washlngton . . . . . . . . . . . . . . . . . . 14,417 490,000 54.5 ins in the above 10 territories is 181,937,

west Virginia . . . . . . . . . . . . . .. 23,011 384,000 16.3 and the territories are the same that had

VVIsconsm . . . . . . . . . . . . . . . . . .. 19,72.) 1,010,000 51.2 the lowest cal. capacities in the previous

Wyommg . . . . . . . . . . . . . . . . . .. 6,866 91,000 13.2 survey, with some changes in position,



, As a class, however, their average car UNITED STATES ' ' ' ' "13531956 42'6721000M 31'5 capacity is higher than that of terri *Based on latest estimates of Tax Economics Bulletin. tones havmg the mOSt drlve'ms'

**Does not include Washington, D. C. which has an estimated total of 174,000 Analysis by Siaie

registered passenger cars, but no drive-ins. In 1951, only Texas, North Carolina,

Ohio, Pennsylvania, California, and New



162 THEATRE CATALOG 1952
1952 Theatre Catalog, 10th Edition, Page 196