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1952 Theatre Catalog, 10th Edition, Page 247 (211)

1952 Theatre Catalog, 10th Edition
1952 Theatre Catalog
1952 Theatre Catalog, 10th Edition, Page 247
Page 247

1952 Theatre Catalog, 10th Edition, Page 247

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AN INTERESTING EFFECT can be gained by mounting as tiles with alternating design directions.

as soon as they strike the surface, and will absorb severe abuse from heavy patron tramc without diminishing in attractiveness.

Wear Resistance

Textured Rigidized Metal resists blows and scufling and does not show soil or iingermarks. Requiring only an occasional wiping with a damp cloth or a light washing with any soapless detergent to maintain its bright good looks, its ease of maintenance is one of its important advantages.

Because of its inherent beauty and

easy maintenance, this new metal product is being widely used in theatre facades, marquees, boxofl'ices, attraction signs, doors, door kick plates, Wainscot, and decorative panels in both new and remodeled houses. In addition to its architectural applications in theatre interiors, Rigidized Metal also is beiny,r adopted for ashtrays, switch plates, and other lounge fittings. When used for banisters and balcony rails, Rigidized Metal completely eliminates the extensive polishing which usually constitutes a large portion of theatre maintenance.

Light Weight

The product is particularly desirable as a remodeling material because of its lighter weight and exceptional durability. The patterned surface contributes greater strength per unit weight than plain surfaced metals, thus Rigidized Metal can be installed in panels over existing walls without extensive provision for support, and yet, in ex terior installations, provides ample protection against weathering. The fact that Rigidized Metal permits the use of a lighter gauge metal, with resultant weight saving and reduced metal cost, without sacrificing strength and rigidity, is an especially important feature to be considered in using the product for marquee construction. For example, four sheets of 26 gauge Rigidized Metal each measuring 36 by 96 inches and weighing 75.6 pounds have frequently been used in place of four sheets of plain stainless steel of 24 gauge, measuring 36 by 96 inches and weighing 100.8 pounds. The reduction in weight thus effected is 25 per cent.

The use of Rigidized Metal in restroom wall paneling oifers one effective method of discouraging vandalism, as well as providing a decorative and sanitary wall treatment, for the textured metal surface is almost impervious to marking by pencil or lipstick,

ORNAMENTAL DESIGNS can be cut from sheets for any required purpose or feature location.

denting, scratching, smudges, and other defacing marks.

Maintenance Economy

While the initial cost of Rigidized Metal may seem rather high, the savings it can effect through simple maintenance are compensatory. The manufacturer recently conducted a survey of the comparative cost of seat backs of Rigidized Metal, painted steel, and plain high-lustre steel in a fleet of 100 public transportation vehicles, based on use over a ten-year period, and arrived at

FOR THEATRE USE. its resistance to damage through accident or vandalism, and its fresh clean appearance with a minimum oi maintenance, makes it ideal.


1952 Theatre Catalog, 10th Edition, Page 247