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1952 Theatre Catalog, 10th Edition, Page 250 (214)

1952 Theatre Catalog, 10th Edition
1952 Theatre Catalog
1952 Theatre Catalog, 10th Edition, Page 250
Page 250

1952 Theatre Catalog, 10th Edition, Page 250

A high quality, low cost changeable copy display for drive-ins. Effective day and night. Designed for illumination from the front by Hoodlights, spotlamps, gooseneck reflectors or fluorescent tubes. Consists of a series of stamped steel panels, with galvanized metal uprights and metal


Panels available in porcelain enamel guaranteed ten years against cracking, crazing, chipping or discoloration by reason of the elements; or in lasting baked enamel.

Letters mount directly on the face. Water and soot drain to the rear of each panel. Practically self-washing, and always of uniform cleanliness. The openings between the panels permit high velocity winds to pass through.

Any lengths, in multiples of 5 feet. Any height, in multiples of 7 inches, starting at 20 inches.

Quickly assembled and installed.

Sold everywhere by dependable

dealers who plan and supervise each installation.


Windproof, slotted letters are patented and available exclusively from Wagner, Patent 2048040 (adjudicated) and many other patents. Wagner slotted method of mounting prevents freezing to the sign. Letters cannot slide or blow off in the most extreme wind, yet they are the easiest to change of all letters. With more than six times the bearing surface of the lug type letter, Wagner slotted letters assure complete safety. The widest range of sizes and colors. Available in 4", 6" 8", 10" and 17" sizes in red, green, blue, amber and black. Gorgeously brilliant when light shines through them, they also assume sharply silhouetted third dimensional effect by day.

The gorgeous, non-fading, jewel-like colors go all the way through the letters, hence cannot chip or scale. Furthermore, these strong durable letters never require painting or other maintenance. Wagner letters are the only plastic letters that can be stacked for storage without danger of warping.

C O . WW 5494 3mm, ac. If you have only aluminum letters now, obtain

some Wagner Colored Plastic Letters and use 218 5 both kinds in combination. You will find that it ' works wonders in attracting attention.

Hoyne Avenue CHICAGO l2, ILL.

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1952 Theatre Catalog, 10th Edition, Page 250