> > > >

1952 Theatre Catalog, 10th Edition, Page 265 (229)

1952 Theatre Catalog, 10th Edition
1952 Theatre Catalog
1952 Theatre Catalog, 10th Edition, Page 265
Page 265

1952 Theatre Catalog, 10th Edition, Page 265



THE ABOVE SKETCH shows the original position of the screen and the speaker housing of the Avon in relation to the rear exit and first row of seals.


The cost of all materials that went into the building of the new maskless screen front was about $100, and judging from the many favorable comments of patrons, it was a wise investment. The new screen arrangement has brought more comment than any ime provement made at the Avon in many years. Moreover, patrons donit complain any longer about being seated in front rows. The auditorium is well lighted now while the picture is being shown, and a patron can easily read the time from his wrist watch or recognize persons seven or eight rows away in the light reflected from the screen.

In addition to being easier on the eyes, the new screen arrangement greatly improves the distribution of sound from the center to the side walls of the auditorium. Another advantage is that the maskless front may be easily and effectively decorated by the use of colored bulbs. A row of shielded bulbs are placed along the outside edge of the curved stage floor. These bulbs can be changed from one color to another color combination, or to a series of two or three different groupings periodically to give a beautiful lighting effect for intormissions or before the Show starts.

The Avon's Layout

The auditorium is 25 feet in width, 70 feet long, and has a seating capacity of 250. The size of the projected image is nine feet, ten inches, by thirteen feet, six inches, with a 4.25 Series 11 coated lens used for projection. Although the screen is quite large for such a short throw, the patrons like it.

The lobby of the Avon is small, but the four front doors can be swung back


i, g

. against the wall so that the whole lobby

front is open to the street. With lobby space as limited as it is, 14 by 22-inch window cards are sufficient for announcing coming attractions. Window card frames are illuminated by a 14inch reilector, which also serves to illuminate the ceiling. The lobby is painted in ivory, coral and pink.

The boxomce used to be located at one end of the lobby, but by relocating it in the center of the lobby and foyer, and with the ticket seller now having fingertip control of heat, lights, air-conditioning, traffic into the auditorium, and other details, the need for a larger staff has been obviated. In fact, the ticket seller and the projectionist are all that are required to run the show. Although Elgin is supported by a good ranch and farm community, it is a very small theatre in a small town, and not too much of the operating budget can be allotted for additional help.

The outside front is painted light green, trimmed in dark green and black. The marquee is painted light cream, yellow and light green, with powder green neon letters. The border under the lights is red neon, and clear light bulbs illuminate the bottom of the marquee. Spot lights illuminate the outside display frames.


Pictures shown at the Avon are from two to six months behind the release dates, but no double features are shown, and only outstanding single features, with a good selection of one and tworeel short subjects, comprise the programs. Admission prices are 14 cents and 40 cents, including tax.

The operation of a small town theatre requires a great deal of work by the manager#keeping the projection and sound equipment in top shape, buying and booking pictures, redecorating, cleaning and looking after a multitude of minute details which are distributed among the staffs of larger theatresebut its a job that brings rich reward in the satisfaction of providing good entertainment for the community.

THE SKETCH BELOW shows the great increase of space in iron! oi the first row of seats after changes were made in position of screen, speaker housing and rear exit.


1952 Theatre Catalog, 10th Edition, Page 265