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1952 Theatre Catalog, 10th Edition, Page 313 (277)

1952 Theatre Catalog, 10th Edition
1952 Theatre Catalog
1952 Theatre Catalog, 10th Edition, Page 313
Page 313


1952 Theatre Catalog, 10th Edition, Page 313

TRADE MARK arc.

0f P s MAENARC

1-KW TO 70 AMPS

"HY-AX" ARC MAGNET

"HY-LUMEN" REFLECTOR

More ligh+ 0+ 40 +0 70 amperes fhan ever +hough+ possible. . . . Equals and excels any refleci'or lamp +0 85 amperes. whei'her +hey be unapproved wa'l'er-cooled or resurrecfed "Hi-Lows.'I . Highes+ raiio of honest screen lumens per arc waH . . . Al 70 amperesI using an accurafed Glass Hy-Lumen Reflec+or*, wi+h a proiecior having an efficienf revolving shuHer. ii develops 'ihe maximum screen brilliance +ha+ can be used wi+hou+ a hea'l' "Filler of no risk of film damage. . . . Operafing cosis under +hese condii'ions are far below +ha+ of 85-ampere lamps.

Magnarc Lamps assure 800/0 side-+o-cenfer (SMPE Sfandard) screen ligh+ disiribu+ion, no+ a decepiive 600/o or "Hof Cen+er." . . . They are all Und. Lab.l lnc. lisl'ed. . . . They are not insurance hazards. . . . They are and have been for years "The Firsf Choice" of large and small +hea+res, drive-ins, and +he mo+ion picl'ure induslry.







'Similar resulfs are no! guaranieed if all-mefal reieciors are used.

"FIRST WITH THE FINEST"







. MPERES 120 130 A 9K

CA N D E SC E NT YRADE MARK REG

NEW MAGNETIC STABILIZER

This modern lamp produces all fhe lighi There is. . . . If is fhe sfandard equipmeni of +he nafion's largesi and fined fheafres. . . . Used by 90Wo of {he largesi

Drive-In Theafres.

H is fhe "Omega" for maximum screen brilliance . . . Nofhing can even approach H in white ligh? volume when used wifh proiecl'ors ihai have eFiicienf revolving shuHers.

Assures safisiying proieciion for Drive-ins regardless of ihe siIe of fhe picfure, lengih of fhrow. and under all wea+her condiiions. . . . They are Und. Lab.. Inc. lisied and, ihereiore. no! insurance hazards. . . . Heal filier assures no risk oi iilm-heai damage a? maximum arc amperage and maximum screen lumens.

"WHY EXPERIMENT?"

1'!

:J.E.M:AULEY MEIR:

552-554 WEST ADAMS STREET CHICAGO (i.lLllN0lS





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1952 Theatre Catalog, 10th Edition, Page 313