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1952 Theatre Catalog, 10th Edition, Page 362 (324)

1952 Theatre Catalog, 10th Edition
1952 Theatre Catalog
1952 Theatre Catalog, 10th Edition, Page 362
Page 362

1952 Theatre Catalog, 10th Edition, Page 362

the ticket taker handles the stubs, the operator notes his courtesy and manner of dress.

Inside the theatre, the operator checks the condition of the back of the auditorium, then immediately goes to the restroom for a physical check of the toilet facilities. Such details are taken into account as cleanliness and ventilation, operation of fixtures, refuse receptacles, soap dispensers, cigarette butt receptacles, and markings or handwriting on walls.

After noting the condition of the restroom, the inspector makes a purchase at the candy counter to check on the service given by the attendant. He goes to the back of the auditorium and waits for an usher to show him to his seat. If no usher is immediately on hand, the inspector finds out where he is, and asks to be shown to his seat when the usher returns to his post.

When he is seated, the Hargroves operator observes the physical condition of the auditorium, whether the aisles and the space beneath seats are free of refuse, the temperature of the auditorium, and the quality of the sound and projection. Upon leaving the theatre, he rechecks some of the irregularities he may have observed coming in.

The operator then makes out his report, making sure to include a personal description of every employe he has checked, and attaching his ticket stub to the report as verification. Upon receipt at the companys headquarters, these reports are tabulated and summarized for presentation to the theatre operator subscribing to the service. Intended only as factual descriptions of prevailing conditions within a specific theatre, the reports do not list any remedial recommendations.

Psychological Approach

The theatre operator receives additional services when he subscribes to a qualified checking system. Besides these periodic checks of the theatre, Hargroves uses a psychological approach to stimulate the eHiciency of the staff to its

highggt peak at all times. For example, a sign reading HPlease observe all rules regarding admissions and sale of ticketsii is placed in the boxofiice to create in the mind of those handling cash the feeling of risk if and when they may be inclined to commit an irregularity. Another sign, for posting in the employe locker room or bulletin board, informs the personnel that the theatre is serviced by Hargroves and that they are subject to a check at all times.

It reads: To All Our Employes Why We Use the Hargroves National Service System And What It Means To You Most employes are loyal and conscientious in their work, but like every other business we occasionally have in our employ certain individuals who persist in violating the rules and policies of this theatre. RECOGNITION FOR LOYALTY AND EFFICIENCY

To give proper consideration to the deserving and to eliminate inclliciency, We subscribe to HAItGROVES, which enables us to maintain direct and continuous contact with our employcs, thereby giving.r us accurate knowledge of the loyalty and cllicii-ucy of our theatre stuff.

When any of our people do exceptionally good work whcn they are scrvini,r our patrons in a courteous and cllicicnt manner, we want to know it. On the other hand. when any employc fails to follow our rules or falls

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SIGNS are ever-present reminders. (Top) Handlers of cash feel the risk in irregularities. (Center) Public and personnel are reminded of watchful supervision. (Bottom) The public is told of service.

below our standard of alertness and efficiency, it is most important that we know that, too. TRAINING THROUGH TEACHING, TESTING AND CORRECTING

HARGROVES literature teaches you proper cash and ticket handling methods and tactful profitable ways to satisfy patrons. HARGROVES thn The Job" tests and iiEye Witness" reports are Business Builders, and thesa test reports keep us in touch with the actual conduct and methods you are using with customers, enabling us to help you do a better job.

PERFORMANCE BUILDS REPUTATION We want you to realize that your record and your future in our company is dependent upon your integrity. ability and interest in your work. Do everything possible to serve the interests of our theatre, and thus you will be certain that your commendable performance will receive attention.

You are familiar with our rules and the policies of our company. We know that you will adhere to them and carry them out faith TO. THEATRE PERSONNEL the approach is one of instruction, and impressing them with the importunce of their work which is, being appraised.

fully in every transaction. You will find that in the long run it is much easier and more rewarding to abide by the rules than to violate them.

One bulletin written for managers stresses the importance of patron service and tells how the manager can have his theatre render the utmost in courtesy, comfort, and cleanliness. Its message is so well put that it is worth presentation

here in its entirety:

Set Your Standards High!

As the manager of your theatre, naturally you Set the pattern of behavior, appearance and efliciency for all the staff. And so, your own neatness, courtesy and friendliness will be refiected in their actions.

Your staff is a teamiyou're the captain! Be consistent in your handling of your team. If employes break rules, administer discipline promptly and without favoritism. Remember. a manager who is easy to work for one day. difficult the next, confuses his employee and weakens their morale.

"Call signals" by telling each person exactly what he is to do. But donit stop there! Tell him why and when! A man will always do a better job when he understands why he's doing it.

Set up a system of work schedules and assign definite duties to specific people. Indoctrinate everyone on the staff with the practice of ftDo it now," and if a job must be postponed, give a completion date and follow it through.

Show respect for your staff. Develop their capabilities. Let every employe feel that he or she is participating in the operation of the theatre and is responsible for friendly, courteous service to the public.

Refund the Money-Keep the Good Will!

Once upon a. time*remember?iyou returned a retail purchase for some good reason and the clerk treated you like an arch criminal. That was probably the last purchase you made in that store! Today, however, refunds in stores, theatres, in fact, every line of business are handled with tact and intelligence. Today, a theatre staff member grants a refund (in accordance with refund policy) as graciously as he sells a ticket! Patrons have a way of comparing notes, so be consistent in handling refunds. See to it that all refunds and exchange tickets are handled in the prescribed manner, so there will be no question concerning anyonels honesty.

Control Inventories-Cut losses!

We could build up an impressive total of house receipts by bringing the best pictures in town to your screen. And yet, if property losses leaked away your profits, you might be running in the red at the end of the month! Be on a keen lookout for pilferage. Keep in mind that every single can of paint, light bulb, paint brush, towel and bar of soap that is purchased for the theatre helps make money; and that every such article damaged, missingr or stolen loses money. You can avoid these profit eroding losses! First, strictly enforce your rule. "A place for everythingr and everything in its place." Next, follow the theatre's policy for frequency and extent of inventories. Accurate inventories may mean the difference between profit and loss! Suspicious losses should never go unchecked. Continuous losses can snowball to giant size!

Their Lives Are in Your Hands!

Think of your responsibilityeyour greatest of allifor the men, women and children who sit trustingly *inside your theatre! Therefore your staff MUST know what to do instantly in case of fire. accident, panic. illness or other emergency. Post in a conspicuous place (accessible 24 hours a day) the telephone numbers of police and fire departments and hosi)itals#-also the location of the nearest fire alarm. Insist that broken seats, defective or loose wiring, broken plaster and other hazards be reported. And every accident, even the most trivial, should be reported to you at once. Enforce smokinur rules strictly. Have everyone keep an eagle eye out for 'patrons' matches and lighted butts. For example, an usheris flashlight. rather than a patron's

match, safely lights a search for something lost. Flashlights, you know. can't set fire to oily popcorn bags. Train the staff to pick up

candy wrapper. and popcorn bags as fast as they're dropped. Be positive that lights and cxit doors will work in an cmcrgency. Fifty per ccnt of :ill lircs originate in the projcction booth. Makc yours zero per cent! Trent Tickets as (lash!

Youlre careful to keep your currcncy under lock and kcy. Do thc same with tickets! Iii-cord the numbers of every lot assigned to the cashier and keep thc record, as well as the valuable tickets. locked up night and day! Can Guests See and Hcar in Comfort?

Hcreis an interesting cxpcrimcnt. Try being a guest in your own theatre every now and then! Sit in several locations in the house. (Thcck the projection and sound from all unprlcs. liy seating ymlrsclf in the last few rows. discover how much lobby and street

1952 Theatre Catalog, 10th Edition, Page 362