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1952 Theatre Catalog, 10th Edition, Page 375 (337)

1952 Theatre Catalog, 10th Edition
1952 Theatre Catalog
1952 Theatre Catalog, 10th Edition, Page 375
Page 375

1952 Theatre Catalog, 10th Edition, Page 375


After the cessation of World War II, when nationally advertised merchandise became more plentiful, theatre circuit operators then began entertaining the possibility of extending this operation internally. The policy became concrete when, on Oct. 4, 1945, Theatre Confections Limited began occupying warehouse space in Leaside, Ontario, a. suburb of Toronto.

With a nucleus of only four employes and a few theatre accounts the management persevered through adverse supply conditions, and limited working space, until early 1946, when increased volume necessitated moving to 104 Bond Street, Toronto.

As supplies and equipment became available, and the efforts of promoting confectionery indicated immense and rapid progress, it again became apparent the search for larger accommodation would be inevitable. Eventually our present location at 284 King Street, East, Toronto, was obtained.

Through an extensive expansion program, our scope finally reached as far as British Columbia and Nova Scotia. In January 1948, the company opened its Vancouver branch to service theatres in the Province of British Columbia. In May of the same year, offices were secured at 52 Albert Street, Winnipeg, to supply the Prairie theatres and the Lakehead area in Ontario. During the following month, the Montreal warehouse was established at 954 St. Catherine Street, West, to service outlets in Quebec, the eastern cities of Ontario, and the Maritimes, thereby completing a nation-Wide coverage in less than three years.

With the advent of drive-in theatres throughout the industry, Theatre Confections in a minimum of time acquired sufhcient knowledge to operate concession booths in many outdoor theatres in Ontario and Western Canada.

During this brief span of just over six years, Theatre Confections Limited has grown from a nonentity to one of the three largest confectionery buyers in the nation. This progress not only reiiects farsightedness, and determination on the part of its management, but also the tireless eiTorts, co-operation, and confidence given this company by theatre managers throughout Canada.

It is hoped that the results of our experience will prove helpful to others in the theatre business.

Candy Attendant

It has become quite apparent in recent years that a good deal of success in industry today can be well attributed to one class of employe in particular. In our business, for example, the basic ingredient toward our success, or failure lies primarily with the attendant at the candy counter who has the privilege of serving the nicest people in the world4 our customers.

In the hands of these young ladies can be molded the future of our busiu ness. Therefore, it is appropriate we should allocate a section of this study to them. In doing so, we hope the many suggestions given toward obtaining the proper poise, efiiciency, and diplomacy necessary for sound operation, prove valuable.


Let us presume a young lady has just started to work at a theatre and has been directed to the dressing room. She has just been given a new, or freshly laundered, uniform to be worn while on duty at the candybar. After putting it on she will no doubt agree it is an asset to ones appearance. Although uniforms cannot always remain spotless, it takes little effort for the theatre manager to locate replacements when the one she is presently wearing begins to look shabby.

Part and parcel with the uniform is a nice dattering little cap which we ask to be worn at all times. If one fails to believe this is important just look at the girl serving the next time one visits onels favorite eating place. If one is being worn, one cannot deny its use completes the uniform theme as well as enhancing the general appearance of the individual.

Before putting her cap on she should take a few extra seconds to comb her hair in such a way that it will not only look pretty but remain that way while she is on duty. If this is diliicult, as is often the case, she should wear a hair net all the time for a tidy appearance. It should be remembered the proper combing of the hair every day helps give the better grooming desired by so many women, young and old alike. In

choosing the hair style, she should make .

sure her choice will flatter her facial characteristics.

She cannot be too careful in the proper care of her hands. In handling foodstuffs she cannot afford to jeopardize the good impressions already given the public by showing unclean hands. With few exceptions, girls do maintain the practice of washing their hands many times throughout the day,

but the furthering of this practice cannot be over emphasized.

Together with this essential habit, she must not disregard her nails. They are so important! In adhering to her own self respect she should always keep her nails neatly manicured and free from dirt.

It is also advisable to refrain from using polish while handling foodstuffs, and from gaudy paint-up jobs. If polish is permitted, be sure that it is not chipped as this condition is not necessary, and can give the buying public an unfavorable impression by this neglect.

The application of make-up must be carefully done. A quick flick of the wrist with a lipstick, or an unaimed powder puff, hardly constitutes a good made-up face for one who is so vulnerable to the critical eye of the public. Most of us know the necessity of lipstick to a girls life is an established fact, but the old familiar adage of fa little can go a long way" can well be applied to every girlis make-up kit today.

It should be remembered most men, and women, too, like to be served by a sweet wholesome young girl when shopping for foodstuffs, in preference to one who is overdressed either in clothes or cosmetics.

The use of proper shoes while on duty cannot be overlooked. The wearing of high heeled shoes over a period of many hours at the candy counter can be most tiring. Low-heeled, sensible shoes are just right, and will assist posture, improve appearance, sustain energy, and help maintain a good attitude toward customers.


Having covered the necessary requirements for the good appearance of an attractive candy attendant we now turn

AN ATTRACTIVE HEADPIECE similar to the cap modeled below is a worthwhile addition to a young lady: appearance and completes the picture of a sanitary and competent operation.
1952 Theatre Catalog, 10th Edition, Page 375