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1952 Theatre Catalog, 10th Edition, Page 376 (338)

1952 Theatre Catalog, 10th Edition
1952 Theatre Catalog
1952 Theatre Catalog, 10th Edition, Page 376
Page 376

1952 Theatre Catalog, 10th Edition, Page 376

THE VALUE OF A SMILE IN BUSINESS dealings has been the subject of much discussion but it cannot be repeated too often or too emphatically that c: smile is essential to a good impression.

to an equally important factor in the development, or improvement, of personality. Personality can best be defined as the various qualities one possesses in body, mind, and character. From babyhood, each of us acquire certain characteristics through school, home, friends, and business. As We mature, these take the form of what is known as our personality. In selling to the public one uses this personality in such a way that it assists in making a sale whether its insurance or in the selling of confections. Personality can actually determine success or failure in search for lifeis goal.

Together with onels appearance, personality can be broken down into various departments, which include the smile, courtesy, voice modulation, and interest in others. Although few people are aware of it, the natural smile one possesses can actually be onels greatest single asset, as its disarming effect on those we meet can break down any barrier existing between two individuals. The natural smile is not a smirk nor a grin but is the muscular reaction given when one is pleased, or happy, whether it might be momentary or not.

On giving customers a "Glad to see you smile" and receiving one in return, the first and most important step in selling is accomplished. Broken is the first barrier, paving the way for the next step, which is the greeting.

Courtesy, or politeness, is first evidenced by the manner in which customers and friends are greeted. The salutation of a proper IIGood afternoon, may I help you," can build a much greater confidence in the mind of the customer both for the attendant and the theatre.

It is also prescribed that when possible the greeting should include the customers name. One will recall often,

as one is served in a favorite store, just how pleased one is to hear the clerk say, uGood morning, Miss Jones, may I serve you}, Again we cannot over emphasize the importance of courtesies given toward the customers throughout the entire conversation. The, iers Sir, or No Madame" can leave an indelible mark upon the public.

Personalized service of UThank you, Mr. Brown" and (Come again, Mr. Stewart" can pay big dividends, whether it be as individuals or through the channels of company business, and surprisingly enough it doesnlt cost a cent to any of us.

We have already inferred the modulation of voice forms an important function in the development of ones personality. This is true, and its proper use is just beginning to take hold upon the public, and business alike, as a prime requisite for individuals serving the public. Each of us at some time has remarked about the girl who anSWers the telephone with a pleasant and enthusiastic voice. Experience has taught us the necessity of employing attendants with good speaking voices. A polite, personable individual with a. voice of quality can become a great asset in business. Strangely enough, this accomplishment is within the grasp of everyone should they so desire it. It must be realized that a wide vocabulary, and elocution lessons are not essential, but a little time at home or with friends in the improvement of the voice can eventually produce worthwhile dividends.

It should also be remembered the interest taken with customers can mean the diffoi'eHCe between one sale or two, or repeat purchases. Interest in known customers, as to whether they have been ill, or on vacation is invaluable. Interest in giving him good service cannot be overlooked. He is your bread, and but ter, and when he leaves your counter he must leave with merchandise in which he is satisfied, the service he demands, for the price he is able to pay. In other words he must be a satisfied customer.


Among the many qualities required from an employe is the proper attitude in which he approaches his work. Oneis attitude is made up of many small characteristics, too numerous to mention, but each important in their field. In order that one may be acquainted with a few essentials, we have outlined some of these in conjunction with the word "attitude" itself. Perhaps, these will be memorized and reviewed often when the need should arise. Aptly enough, the first letters of the essentials spell the word Hattitude."

Accuracy; in the manner in which the customer is given what he desires, and in the handling of cash and respective reports.

Thoroughness; in the manner in which all functions are carried out and the spotless way the employe keeps himself, his stock and equipment.

Tolerance; with the many duties to be performed and the customers whether they be old or young, happy or unhappy, well, or ill.

Industrious; in the manner in which work is approached knowing that each phase of the operation demands special attention for top performance throughout.

Tenacity; in the manner in which an employe is determined to stick to a tough job, and accomplish what is set out to do regardless of time or effort.

Understanding; the principles of good business and the many requests made to do a much better job and give the results desired by the employer.

Dependability; in the efficient and pleasant manner in which work is carried out whether supervised, or not.

Enthusiasm; the greatest quality of all to give any person, or business, the motivating spark for an efficient and happy organization.

Sales Plan

Many volumes have been written describing the necessities in the art of selling. Despite the quantity of advice given to selling hopefuls, the fundamentals have alway remained the same.

Among the many diversifications on this subject some are more suitable to our business than others.

l-eIn dealing with this subject we cannot help but stress the prime requirement for any success. This quality is known as enthusiasm. It is not just a word but a commodity all successful people possess. It is enthusiasm that gives the desire to advance with confidence to accomplish the goal to be reached.

2*Having acquired the desire to uget moving," we turn to the essential of knowing merchandise. Acquiring this knowledge may take a little time and considerable effort, but its a small price to pay for the satisfaction of giving an authoritative answer when the need arises.

1952 Theatre Catalog, 10th Edition, Page 376