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1952 Theatre Catalog, 10th Edition, Page 379 (341)

1952 Theatre Catalog, 10th Edition
1952 Theatre Catalog
1952 Theatre Catalog, 10th Edition, Page 379
Page 379

1952 Theatre Catalog, 10th Edition, Page 379

If a theatre should be handling gum it is highly recommended owing to its low price range, that the selling space of this item should be confined as much as possible, but nevertheless if displays exist they should be through the medium of smaller racks, distributed by the manufacturers, and placed where they are not taking precedence over higher priced merchandise.

In the past year the introduction of potato chips, in the flake form, has become quite prevalent and successful. In most instances the actual brand or manufacturer is confined to the particular locale where the item is produced.

It has been found to be quite successful throughout, but. more so in theatres where popcorn is not sold. Although these chips are normally packed in both the 10 and 25 cent sizes, we recommend concentration on the larger priced package.

In most cases the respective manufacturers have supplied an upright display rack which has been found to be a good merchandiser.


Licorice to many people is defined as a sweet black candy. This is only partially correct as it is also known as a beneficial medicine and used in many pharmaceutical products throughout the world.

Licorice is possibly the oldest form of confectionery used today as it can actually be traced back to prehistoric days.

It has been our pleasant experience to witness the popularity of licorice increase time and time again through the volume of orders filled by our ship ping department. It has undoubtedly grown in demand to the extent it now threatens many leaders in the long established chocolate line.

Despite the six cent price of some of these lines We have found these items a most popular item with the theatre trade for both adult and child. Unlike other lower priced items, it has been found these give us sufficient repeat business to warrant its further promotion by this company despite the low selling price, as it has been found our return per patron rate is being maintained.

Although there are many types of novel articles in licorice, we have proven our established policy of handling the above mentioned six cent items only, together with a variety of allsort lines. Presently, allsorts are cellophane packaged in various weights up to the half pound unit, selling from 12 to 30 cents per package respectively.

The smaller priced items are suitably packed in cardboard display containers for counter top merchandising, whereas the allsort packages can be included with other cello units.

Packaged Nuts

Everyone enjoys eating nuts of some variety, but few realize the actual food qualities in the protein, lime and iron, contained within this commodity. Authorities on the subject estimate the food value of nuts in general is seldom surpassed by any other food.

The increasing popularity of nuts has often been confirmed by the quantities




1&1, *

A GOOD ARRANGEMENT OF CANDY ITEMS is shown in this picture of an open counter display. as well as an excellent placement of the serve-yourself box with easily reached ice cream items.

ordered from week to week, month to month, from theatres supplied by this company. However, the potential in nut sales has yet to be reached.

The almond, which is possibly one of the oldest nuts known, has been a long established nut line within the worlds consumption of nut products. Its origin dates back to Biblical times. Spain holds the prestige of growing the largest and finest supply of Jordan and Valencia Almonds. Although Italy exports the major portion of the worlds supply, a large quantity of this nut used in our hemisphere is now supplied through American enterprises in California.

Almonds come in two classifications, one bitter, the other sweet. The sweet almond is the one used in confectionery, or as a dessert item. Almonds, above all other types of nuts, are the best to resist deterioration. Although, they will succumb to spoilage, their lasting qualities through poor conditions surpasses all other nuts.

The Brazil Nut, located by its name is grown withinxthe Amazon jungles of Brazil. The tree, from which it comes, is probably the largest nut bearing tree known, as it reaches 100 to 150 feet in height.

Although Brazil nuts are used as a dessert item in the American home, the majority are used within the confectionery industry, in such items as choce olates, bars, and nut mixtures. This nut is known to possess very high food values such as oils, proteins, carbohydrates and Vitamin B.

The cashew nut, although originating in Brazil, comes primarily from India today. This nut is fast becoming one of the most popular commodities of its type. It is interesting to note that a vital necessity for the growth of cashews is its close proximity of the plantation to

the sea during its maturity. It has been found to vary in size due to its location, with the larger cashews growing closest to the sea.

The cashew is graded in wholes, halves, and brokens, and if suitable can be used as a selling point to your customers. The cashew is probably the most difhcult to process for storing as it is known to deteriorate much faster than other types of nuts unless special precautions are given.

The peanut as it is known to us, is also called a ground nut, because of its being dug from the soil. It is also classified as a legume or what is known to the laymen as being related to the pea 0r bean family.

Its origin began centuries ago in the South American countries of Brazil and Peru. Through the processing of civilization during past centuries it is now found in India, Africa, China, the Dutch East Indies and, in more recent years, the United States. The greatest trader of this nut for oil purposes is India, whereas Mexico and the United States are the worlds largest supplier of the edible peanut.

Grown in a temperate zone primarly, it takes three to five months for a crop to yield. Some crops rise to 3,000 pounds per acre, which is considered one of the better yields. Owing to the varied climatical conditions between countries, the peanut comes in many different sizes, colors, and oil content. The Virginia Bunch and Carolina peanut are used mostly as a dessert item within the United States.

The shipment of this commodity in recent years has been in the kernel form, due primarily to lack of world shipping facilities. Shelling has become an essential function at'the source in recent years, since the bulky nature of
1952 Theatre Catalog, 10th Edition, Page 379