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1952 Theatre Catalog, 10th Edition, Page 38 (4)

1952 Theatre Catalog, 10th Edition
1952 Theatre Catalog
1952 Theatre Catalog, 10th Edition, Page 38
Page 38

1952 Theatre Catalog, 10th Edition, Page 38

PROIECTION ROOMS in Latin America gleam and sparkle with tile and spaciousness. This is the workroom of the Carioca in Rio.

commodate 2,530 in its spacious auditorium, and is highly typical of new Brazilian theatre construction in its formal modernity.

Perhaps the most striking new theatre in Rio is the 1907-seat Azteca, whoSe front is a faithful reproduction of the ancient Aztec Temple of Tigers in Mexico. Eight steps in a wide marble staircase lead up from the street level to the entrance, above which is a ceiling decorated with Mexican motifs and supported by six artistic columns. At the base of each column is a giant Aztec tiger head. Key decorative element of the lobby is a large painting depicting

DIGNIFIED SIMPLICITY features the Miramur, Rio de Ianeiro. which serves a subsequent-run neighborhood shopping area.

the HLegend of the Volcanoes? and which is handsomely set off by a border of mosaic and a planter box at its base. Two large lighted aquaria are also featured in the lobby. The auditorium has an arched ceiling, painted clear blue; side walls painted cream and decorated with Mexican motifs, and the screen is fianked by two giant statues of Aztec gods. The Azteca, also a first-run neighborhood shopping district theatre, was designed by the firm of Penna and France.

560 Paulo

While the theatre industry has developed phenomenally in Rio de Janeiro, its growth in Sao Paulo has been nothing short of astounding, for in this city of today in the ttland of tomorrow? where a new building is completed on the average of 50 minutes every day of the year, and where the socio-economic climate is ideal for business expansion,

the theatre industry has surged forward in the swelling stream of progress which has made Sao Paulo the economic powerhouse of Brazil.

In the span of 62 years, the city's population has rocketed from 65,000 to 2,250,000 and though it ranks 20th in world population today, it may well be the flfth largest city by 1975.

With its paradoxical tropical setting and frenzied economic activity, and having one of the most impressive Skylines in the world, 8510 Paulo is a kind of South American Chicago. Real estate in the' center-city Triangle, the financial heart of the metropolis, costs as much as land on Wall Street. It is a common occurrence for modern odice buildings to be demolished to make way for bigger ones. The expansive avenues which have

AN IMPOSING FACADE promises a tasteful interior (or the 1300 seat Santa Alice. Rio de luneiro.


1952 Theatre Catalog, 10th Edition, Page 38