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1952 Theatre Catalog, 10th Edition, Page 382 (344)

1952 Theatre Catalog, 10th Edition
1952 Theatre Catalog
1952 Theatre Catalog, 10th Edition, Page 382
Page 382

1952 Theatre Catalog, 10th Edition, Page 382

PRE-POPPED CORN SOLD FROM A WARMER has had excellent patron-acceptance in many locations but vigilance should be maintained to keep the temperature of the unit at lhe proper point.

kernels have been popped, dump the pot by moving the kettle handle.

After the pot has been emptied, the popped corn should be swept back and forth over the screen in the machine tray, thereby dropping the culls into a disposal tray beneath the screen.

Packaging: With the culls removed, the popped corn is ready for packaging into cartonettes. Each cartonette should be filled to the top, but not overflowing as the lid must close properly. Suflicient boxes should be filled in advance to look after the traiiic at all times.

At the close of each day all popcorn within the machine should be removed and placed in a suitable container for use the following day. After this is done it is essential for the proper upkeep of the units to thoroughly clean the machine before leaving the theatre.

In theatres having popping machines it is important the popping pan should be cleaned thoroughly. This should be done while the machine is still warm as the seasoning and salt accumulation can be removed with considerably more ease if done at this time. This will prevent the pans from becoming black, or scortched looking, and eliminate the possibility of an early, and unwarranted, replacement. Experience in this field has proven that under no circumstances should the interior of a popping pan become black if the recommended cleaning procedure is carried out.

After the popping pan has been cleaned the remainder of the unit should be wiped off thoroughly, both inside and out, top and bottom. It is most important that both sides of the glass be wiped clean, with all smudges and smears removed making the unit absolutely spotless, and ready for the next day's business.

Although few will realize it, the manner in which machines, or warmers are

kept clean is actually one of the best indirect methods of merchandising popcorn sales. Often comments are heard in theatre lobbies on the thorough cleanliness of such units as patrons leave the theatre. As one can well appreciate, this condition can actually induce that observant customer to buy again on their next visit to the theatre as they are fully aware of just how clean the operation is.

Continual vigilance toward the proper upkeep of popcorn machines cannot be over emphasized. Like any type of machinery, popcorn units are dependent on the proper servicing of motors with oil and timely repair, or replacement, of parts so vulnerable to wear, and deterioration.

A periodic inspection should be made by the management to confirm that instructions are carried out by the maintenance department in this regard. Often machines are spotless to the eye, but within inches of eye level has accumulated sufficient oil soaked dirt and dust to prompt a fire, or mechanical trouble, on the slightest provocation.

It is most disheartening to visit a theatre many times to find the same broken glass, the same unlit sign, or the same broken equipment that was discussed during a previous inspection. It is most important to the management of theatres and the attendants to have good, serviceable and attractive machines in operation at all times.

We have always prided ourselves in the service available through this company on the location of needed spare parts. Admittedly, some parts are difficult to locate but every effort is put forth to obtain such items immediately.

It is most essential that the value of the machines should be considered and the utmost done to extend their lifetime. During this era this cannot be

stressed too greatly, as the cost of such equipment is almost prohibitive, and the availability on delivery of replacements is becoming more difficult each day.

Pre-Popped Corn

During more recent years, theatres have been quite successful in selling popcorn that has already been popped elsewhere than within the location where it was being sold. The necessity of this type of sale was prompted by the close proximity of the confectionery bar to the auditorium, thereby overcoming the noise emanating from peppers. The lack of space available for a large pope ing unit within the confectionery bar was another important reason for the introduction of prenpopped corn, and development of warmers.

In our larger cities the corn is popped by a central source, and shipped on demand to theatres in smaller locations. In smaller cities where only a few theatres exist, the house possessing the popper, pops a sufficient quantity of corn and transfers it to theatres with warmer installations.

The use of pre-popped corn has proven to be quite successful. Although in cold form on its arrival, it has received favorable reaction from the public when heated in the warmers provided. It becomes, therefore, essential to have warmers operating with motors, and elements in good condition.

Similar to the successful operation of machines, it is evident every ehiort should be put forth to keep all warmers clean. At the close of each evening performance, the pre-popped corn should be removed and returned to temporary storage, thereby allowing each attendant to thoroughly clean the warmer inside and out.

The proper storage of pre-popped corn is most important toward maintaining the quality desired by patrons. It is necessary to keep whatever stocks available in the theatre free from moisture, as this condition in the pre-popped will give it a rubbery texture. Every effort should, therefore, be given to keep such merchandise off the floor, and away from sweating pipes, and seepage. In doing so there will be less likelihood of moisture, nor the corn becoming infested with rodents.

Although pre-popped corn has been known to retain its quality flavor for considerable time, it is recommended the normal storage period for prepopped corn should not exceed a Week or ten days. On taking this into consideration one cannot overlook the importance of stock rotation. Most supe pliers, including theatres supplying others within their own community make it a practice of dating the corn shipments. Therefore, with this information there should be little cause for stale or inferior quality pre-popped corn.

It is also wise to refrain from placing any advertising material within the warmer as it has been done. If this is carried out it will eliminate the possibility of the ink or glue from permeating the corn.

With pro-popped corn being well accepted, it should be a pleasure, and an easy chore to further promote the sale of pre-popped to your customers. The

1952 Theatre Catalog, 10th Edition, Page 382