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1952 Theatre Catalog, 10th Edition, Page 388 (350)

1952 Theatre Catalog, 10th Edition
1952 Theatre Catalog
1952 Theatre Catalog, 10th Edition, Page 388
Page 388

1952 Theatre Catalog, 10th Edition, Page 388

SHOWMANSHIP HAS ALWAYS BEEN a prime requisite of good theatre operation and this quality should be put to work in promoting the confectionery stand. Tie-ins with picture product are always excellent such as the one shown above used in connection with Disney's Treasure Island.

theme of the picture a few days in advance of its booking can create a tremendous interest. This same interest has been found to induce passing trade to stop at the candy counter as well.

Picture campaigns often bring with them items suitable for retail selling at the counter. In many theatres, the sale of records, books and dolls during the engagement of a picture has been successful. Their promotion, and display, of course, is necessary if results are to be had.

The promotion of new items has been a subject often discussed with theatre management, and should be further qualified. As one can well imagine, many candy lines appear on the market with only few warranting consideration for public demand.

It is, therefore, a most difficult chore at times to determine all the winners all the time. Nevertheless, when a decision to handle a certain line is reached, we normally notify our outlets as to its availability. In doing so, it is then our desire to have this item featured at the counter. Such promotion can also be improved by the verbal suggestion made by the attendant When making a sale.

A candy counter is never without some item to be merchandised, or promoted. If it is a new line, sell it. If its an old line, merchandise it so well that

1952 Theatre Catalog, 10th Edition, Page 388