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1952 Theatre Catalog, 10th Edition, Page 389 (351)

1952 Theatre Catalog, 10th Edition
1952 Theatre Catalog
1952 Theatre Catalog, 10th Edition, Page 389
Page 389

1952 Theatre Catalog, 10th Edition, Page 389

it cannot help but sell. If an item gives a greater profit, then promote it properly to give the most for the efforts.

In recent months many managers have utilized information available in trade papers acquainting the public with the beneficial qualities obtained in popcorn. In such theatres, corn sales have doubled and trebled their former volume.

During the recent Christmas season a substantial increase was noticed in the popcorn sales of a particular theatre. Questioning the manager on this trend it was found this enterprising individual had advocated its use as a Christmas tree decoration to his patrons. Although not being used in the capacity intended, the sale of popcorn had improved to such a degree that one could not help but expound the promotional genius of the individual involved.


It is admitted that a great deal of the following material in this particular section does not apply to the individual theatre owner although there may be, here and there, a hint or so which might be helpful. But, in the main, this companyis practices could serve as a basis of comparison for circuit owners who maintain their own concession operations, and it is with this is mind that it has been included.


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SEASONAL DISPLAYS SUCH AS THE ONE ABOVE are always good while imagination can usually create additional backgrounds to take advantage of current topics such as the one shown below.
1952 Theatre Catalog, 10th Edition, Page 389