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1952 Theatre Catalog, 10th Edition, Page 39 (5)

1952 Theatre Catalog, 10th Edition
1952 Theatre Catalog
1952 Theatre Catalog, 10th Edition, Page 39
Page 39

1952 Theatre Catalog, 10th Edition, Page 39

been cut through the city to accommodate the flood of factory workers and shoppers are no longer adequate, and tramc congestion is a problem which grows more Serious every day. It has swank residential sections and mushrooming suburbs. There are at least 500 millionaires living in the city, and probably a thousand more who will soon be millionaires. Silo Paulo consumes more electrical power per residential customer than Chicago.

What is the key to the amazing growth of Sio Paulo? The phenomenon has been traced by some to the dynamic drive of the Paulistas themselves; others credit the areas natural resourcese coifee, minerals, cotton, the ideal nearby port of Santos, and a bountiful supply of cheap hydroelectric power. Much of S210 Paulols expansion has been spurred on by the investments of foreign enterprisers, with the United States one of the latest to see the advanages of the area.

Fanning out from the city into the state of sao Paulo, more than 34,000 factories, manned by 700,000 workers, produce half of Brazills industrial goods. Some of the big, blue-chip U. S. corporations expanding in the Sim Paulo area include General Motors, Ford, International Harvester, Firestone, Otis Elevator, and Sears and Roebuck, whose mammoth downtown department store dominates the cityls retail market.

Sim Paulo has not neglected its social

THE lQDD-SEAT MARHOCAS. Sao Paulo, follows a Moorish architectural and decorative motif.

1952 Theatre Catalog, 10th Edition, Page 39