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1952 Theatre Catalog, 10th Edition, Page 41 (7)

1952 Theatre Catalog, 10th Edition
1952 Theatre Catalog
1952 Theatre Catalog, 10th Edition, Page 41
Page 41

1952 Theatre Catalog, 10th Edition, Page 41


Brazilian theatre design. Four large paned glass window sections above the entrance permit a View of the theatres cocktail bar in the balcony foyer. With its leather-upholstered modern furniture, rich carpeting, recessed lighting fixtures, and marble pillars, the cocktail lounge resembles that of a swank hotel. Unusual applications of light and color lend a distinctive, dramatic air to the Plaza's auditorium.

The ultimate in modern design is the Rio, another extremely attractive showcase recently built on one of Sao Paulois main thoroughfares. The facade is a large oblong frame into which is set a fluted concrete background, the name of the theatre, in graceful script letters, and, along the bottom of the frame, the announcement of the current attraction in neat changeable letters. At the base of the frame are six sets of entrance doors and sculptured stone pillars, which hold attraction signs. The central pillar, an undulating, monolithic structure, serves as the boxofTice. The design of the lobby is truly a work of modern art, combining abstract curves and plane surfaces, painted in delicate pastels and illuiminated by concealed fixtures, in a well-integrated, satisfying whole.

The auditorium has a stepped ceiling, with each of the ten steps lighted by subdued, indirect illumination. Decorating the side walls are cleverly executed representations of Rio de Janeirois harbor, with the Sugar Loaf, the Corcovada-, and the famous shoreline depicted in lights. The auditorium seats 900.

DRAMATICALLY MODERN is the main-stem Rio, Sao Paulo, where (he SOD-seal auditorium decoration is worked out in lights.

Equipment of the Rio includes Simplex projection and sound systems, Peerless Magnarc lamps, Kollmorgen Snaplite lenses, a Hertner transverter, and 3 Walker screen.

The Tropical, recent addition to one of the cityls neighborhood shopping districts, has a front of reinforced concrete, embellished in the upper section with structural gridwork and faced with glassy mosaic over and around the glass entrance doors. Seating 2,500 in its orchestra, loge, and balcony, the auditorium has ceiling lighting, designed to give a border effect, and cast plaster panels on the sidewalls as its chief decorative features. Two white marble staircases, equipped with wrought iron handrails, lead up to the balcony from the main door.

Another new neighborhood shopping district house is the Paris, whose front, with its thick white rectangular columns supporting a concrete marquee, and austere auditorium lines strongly reHect the Continental influence. Light fixtures resembling flower holders and a planter box on the stage are main decorative features of the simply designed auditorium. The Paris can seat 2,000.

The new Oasis, in Silo l'auhfs main business district, formerly was a shop on the ground fioor of an apartment building. Seating only 534, it is a rather modest showcase in comparison with other new ones in the city, but it is distinctive for the concrete bow type
1952 Theatre Catalog, 10th Edition, Page 41