> > > >

1952 Theatre Catalog, 10th Edition, Page 43 (9)

1952 Theatre Catalog, 10th Edition
1952 Theatre Catalog
1952 Theatre Catalog, 10th Edition, Page 43
Page 43

1952 Theatre Catalog, 10th Edition, Page 43

OTHER FINE THEATRES in Sao Paulo are: (top)

the Cairo, extensively remodeled recently: (below)

the Ritz, in center city: the lush new Paris.- and the new ZSDD-seat Tropical.


doors. Seating 2,400 on its single iioor, the auditorium is beautifully decorated with large-candle-shaped light fixtures along the walls, a ceiling of red, and walls in alternate blue and grey vertical stripes.

Although the Repiiblica is one of the cityls best theatres, it shows only repeat runs of first-rate films already shown in S50 Paulo.

As a safeguard against the shortage of 35mm. films, due to the countryls rigid import restrictions, the Repiiblica has two French Horston 16mm. projectors, in addition to its two Simplex XL machines, and is fully equipped otherwise to show 16mm. pictures.

Extensive remodeling programs also were recently undertaken at the 1,835seat Maraba, the 1,400-seat Jussara, the 850-seat Cairo, and the Ritz, all situated in the center of the city.


Elsewhere throughout Latin America, great strides in theatre design and construction have been made in the past year, and, unimpeded by material shortages, stimulated by generally prosperous conditions, and bolstered by continuing high theatre attendance, this progress has all the earmarks of an enduring trend. The big, plush showcases springing up in all the major cities of South America, Mexico, and the Caribbean area are setting the pace for luxury, modern design, and excellence of equipment.


In Venezuela, for example, the new Teatro Imperial, located on the main floor of a nine-story office building facing the historic Plaza Candaleria in downtown Caracas, ranks with the finest theatres in the Western Hemisphere. The building housing the theatre, designed by Alayeto, Bled y Cia., who also supervised the construction and decorating, is owned by Dr. Jose Martinez, prominent local attorney. It was erected and equipped at a cost of more than four million bolivarseroughly a million and a third American dollars.

The auditorium of the Teatro Imperial is paneled throughout with bleached mahogany, which blends perfectly with carpets of deep red, pearl gray, and black Italian mosaic. The 1,200, Kroehler UPush Backly seats of the latest model are upholstered in rich red mohair with

all metal parts finished in gray. The entire building is air conditioned with Carrier units, and it is the only theatre in downtown Caracas which provides unlimited parking space for all patrons.

Also in Caracas, Venezuela, the Teatro Junin is notable for its fine interior appointments and for the cleverly executed lighting pattern of its front. Also situated on the main floor of an office building, the theatre makes use of the five non-theatrical stories of the building for a facade with glassed-in lighting panels extending up beyond the roof to a small tower, and with two tiers of concealed lights around the roof of the entire structure to provide a compelling effect.


Another outstanding South American theatre is the Cine Opera, a Peruvian house of monumental proportions and spectacular interior and exterior design. Seating well over 4,000 in a huge main floor, loge and tw0 balcony sections, the auditorium is richly decorated with quilted leatherette paneling, framed

paintings, and elaborate lighting fixtures. Its ceiling is framed by moulded

IN SANTOS, the port city Ior Sao Paulo. the new Caicara was built in the base of a modern new apartment building. Note the decorative treatment.
1952 Theatre Catalog, 10th Edition, Page 43