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1952 Theatre Catalog, 10th Edition, Page 44 (10)

1952 Theatre Catalog, 10th Edition
1952 Theatre Catalog
1952 Theatre Catalog, 10th Edition, Page 44
Page 44

1952 Theatre Catalog, 10th Edition, Page 44

THE NEW IMPERIAL, Caracas, Venezuela, ranks high among recent efforts. 1200 Kroehler "Push-Back" seats. complete Carrier air conditioning, and

THE THEATRE occupies the main floor of a 9-story office building and is reported to have cost the equivalent to 51.330.000 in U. S. currency.

plaster, scalloped in design, and highlighted by concealed fixtures. A large, lighted centerpiece in the ceiling features a luxurious crystal chandelier. The front of the Cine Opera, executed in stone, concrete, and corrugated tile, is recessed to produce an alcove effect, thus accentuating two pieces of classical sculpture, the most distinctive features of the facade. This deluxe showcase was

equipped throughout by RCA International. Argentina

In Rosario, Argentina, the recently built Radar exemplifies the versatility of glass as a structural material, having an expansive front which is almost entirely plate glass, set in a framework of concrete. From the street, a false lobby ceiling,r of concrete gridwork is visible, and, indirectly lighted from above, adds impressively to the attraction power of the Radar-is dramatic facade. Modern appointments throughout the theatre are in keeping with the theme of beauty through simplicity.


Said to be the largest, most luxurious theatre anywhere in the world, the

generous parking facilities in its down-town location, mark it for extra attentionJKlayeto, Bled y Cia. designed the theatre and supervised the decorating.

Florida began operation in Mexico City last April. The new theatre can seat 8,000 (compared with the 6,000 of New York Cityis Radio City Music Hall), and can accommodate an additional 3,000 standees.

The Florida is the latest addition to the Granat Brothers Circuit, which also operates the Colonial, Opera, Coloso, Ermita, Granat, and others. It will probably function as a convention hall as well as a theatre.

The site occupies 43,000 square feet, and an idea of its size may be had from the fact that the lobby alone could accommodate two of the film houses located in the center of the city. Marble, bronze, mirrors, silks, and brocades have been utilized lavishly to achieve the ultimate in luxury. Some $19,885 was spent for sofas, tables, and corner-seating nooks alone.

Two generating plants for light and power, installed by Camiones and Maquinaria, insure continuous service in event of a power failure.

The screen, measuring 1,200 square feet, and said to be the largest projection screen in the world, was especially constructed for the theatre. Three Simplex projection machines are among the Florida's equipment.

1952 Theatre Catalog, 10th Edition, Page 44