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1952 Theatre Catalog, 10th Edition, Page 48 (14)

1952 Theatre Catalog, 10th Edition
1952 Theatre Catalog
1952 Theatre Catalog, 10th Edition, Page 48
Page 48

1952 Theatre Catalog, 10th Edition, Page 48

MORE VIEWS oi the lush new Fraga. Vigo. Spa-in. Note the well-stocked bar as u pqlron sennce that will produce "extra profits."

ground floor of the 1,700-seat auditorium is made of transparent glass, with heavy velvet curtains which are removed before the show is started and during intermissions so that patrons in the lobby and in the cocktail bar can enjoy the beauty of the lighted auditorium. i

The ceiling of the Fragais auditorium is vaulted, and designed as a series of progressive arches. Most striking feature of the auditorium is the effective manner in which the elaborate ornamentation of a bygone era has been combined with modern design to achieve a surprisingly harmonious effect.

The Fraga is equipped with VVestrex sound system, Century CC projectors, Ashcraft arc lamps and rectifiers, and Bausch and Lomb Cinephor lenses.


With about 1,000 newly-built theatres, bringing the countryls total number of cinemas up to 12,000, and with much remodeling activity, the Italian theatre

industry has attained a highly improved status during the past year. The traditionally high level of artistic talent and technical skill of Italian designers is producing some exceptionally fine examples of modern theatre planning throughout the nation. Sweeping curves and unadorned plane surfaces characterize much Italian auditorium design, and the usuaually clever application of light as a decorative medium is apparent in almost all of the new houses. While scores of large showplaces have been newly erected in the big cities, there has been a noticeable emphasis on smaller, more intimate spots, both in the metropolitan areas and in small towns.

In many instances, theatres have been modernized completely on the inside, and left untouched on the outside. In such cases, facades of classical design, with ornate sculpture, porticoes, columns, and colonnades, offer an anachronistic contrast to the last-minute modernity of interiors, and it is not unusual for a theatre to look like a gingerbread palace on the outside, while having a sleek, streamlined auditorium and lobby behind its deceptively antiquated front.

Especially notable among Italys new theatres are the Missori, Milan, built in a huge, Colosseum-like structure; the beautiful Rivoli, Milan; the Fiamma, Rome, whose side and back walls are surfaced with raised plaster panels ris> ing from the fioor to the vaulted ceiling to give the air of added height to the auditorium; the Arena del Sole, Bologna, whose auditorium resembles a surgical amphitheatre, the Pace, Parma; the delightfully intimate Mignon, Milan, and Romeis sumptuous new Ariston.

Many of the best theatres in Italy are included in Government-controlled circuits.


During the past two years there has been considerable new theatre construction and rebuilding of outmoded and war damaged movie houses in Western Germany. The theatre industry has been admirably salvaged from bombed-out ruins, and is flourishing much better

IN BELGIUM, the IIOU-seat new Acropole is a

stadium-type luxurious effort of real merit. Note

the upholstered "slidevback" chairs (Belgian patent) with deeply padded arm rests.

1952 Theatre Catalog, 10th Edition, Page 48