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1953-54 Theatre Catalog, 11th Edition, Page 119 (85)

1953-54 Theatre Catalog, 11th Edition
1953-54 Theatre Catalog
1953-54 Theatre Catalog, 11th Edition, Page 119
Page 119

1953-54 Theatre Catalog, 11th Edition, Page 119

have built for themselves a thriving business in the Cherry Hill Drive-In.

The Cherry Hill Drive-In

Ideally located on U. S. Highway 29, the main Canada-to-Mexico route, the Cherry Hill Drive-In looks out over gently sloping green fields, pine woods, and peach orchards. Dotting the surrounding landscape are neatly kept farms and the sprawling textile mills from which the theatre draws the bulk of its patronage.

No less than three paved roads, all more than a half mile apart, enter the theatres 23-acre site from Highway 29, so there is no need for a service loop to keep traiiic flowing smoothly. The three entrance roads, which also serve as exits, merge into a single dual-lane drive that leads into the theatre.

The parking area, illuminated by timoonlite" lighting and surrounded by an aluminum fence, contains 318 in-car speakers. However, 450 cars can be parked on the eight ramps, and multiple use of some of the speakers can be made, due to the stillness of the countryside and excellent sound transmission. The gentle slope of the parking field assures good drainage, as rainwater from each ramp is carried down to the aluminum fence and is carried away by large concrete spillways.

The projection booth, restrooms, and refreshment stand are all housed in a

ABOVE IS A CORNER of the 17'8" by 13'3" living room. Below is the 24'4" by 17'3" bedroom.


concrete structure set in the middle of the field, and nearby are benches for walk-in patrons. Water is supplied to both the projection-refreshment building and the screen tower house by a deep well, and a large septic tank serves both structures also.

Actual size of the picture on the screen is 321/; feet, by 44 feet, but there is a span of 181/2 feet from the ground to the screen surface to accommodate the rear of Chapmanls house. Rockertype parking ramps are used for the best viewing, as the screen is set so high. V r

The theatre has no public playground as yet, but swings have been erected for the two Chapman children on a grassy plot directly under the screen. Marsha, six, and Tommy, three, also have a private playground, enclosed by a white picket fence, in front of the house.

The screen tower is decorated with a border of blue neon tubing running across the top and 10 feet down the sides, and three large red neon cherries with green leaves and stems on each side of the tower roof. These lights, which match a popcorn sign on the boxoiiice, are controlled by switches in the boxoffice. Floodlights facing both directions are mounted on top of the screen tower, and may be switched on or off from either the house or the boxoffice.

A hard-working, enterprising showman, Howard Chapman owns the roofed Cowpens Theatre in Cowpens, and, in addition to the operation of this and the Cherry Hill Drive-In, he somehow finds time to look after 150 acres of peach orchards and some rental property (six houses and a beauty shop).

Aside from having all of the conveniences found in any other type of firstclass residence, Chapman estimates that with his home in the screen tower he saves approximately $175 a month in rent and wages for a night watchman.

The Chapmans have no desire to become isolationists (at night their fibackyardli is filled with Hcompany") but they arent confronted with the usual problems of the average family. Neighbors never rush in to borrow their last cup of sugar, and their children have complete freedom from fear of a black eye at the hands of the kids next door.

And even the fact that cowboys ride their steeds across the side of their house and Hollywoodls greatest lovers pitch their woo just a few feet away from the kitchen sink doesnlt bother the Chapmans a bit.

The whole family firmly maintains that they wouldn't trade places with anyone they know, for they sincerely believe that nowhere else could they find such a full measure of happiness as that which they enjoy in their home in a screen tower.

A RARE IDLE MOMENT is enioyed by Howard Chapman while his wife does the dishes in the completely up-to-dute "'8" by 13'3" kitchen of their drive-in home. shown in the cozy scene below.
1953-54 Theatre Catalog, 11th Edition, Page 119