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1953-54 Theatre Catalog, 11th Edition, Page 121 (87)

1953-54 Theatre Catalog, 11th Edition
1953-54 Theatre Catalog
1953-54 Theatre Catalog, 11th Edition, Page 121
Page 121


1953-54 Theatre Catalog, 11th Edition, Page 121

note that in 1951 there were 950 new theatres constructed. This means that the upward spiral has begun again after a minor slump in 1952.

A fact which has held true for the past few years is the decreasing size of drive-ins. In 1950 the average outdoor theatre held 447 cars, in 1951 it dropped to 435, last year it was 428, and this year the average is down to 422. The reason for this was the Governmental system of controlling building materials. Since exhibitors could only get a limited amount of material, the size of their

drive-ins were also limited. However, many of these small drive-ins were so constructed that they could be expanded, and many outdoor theatres are presently in the process of enlarging. Another reason for the smaller drive-in is the fact that the areas around large p0pulation centers have reached the saturation point, and the emphasis has shifted to the small towns and rural communities which have no need for 1500 car theatres.

Showing a steady rise, the Atlanta exchange territory moved into the number one place with 436 theatres in opera tion. This represents an increase of 92 drive-ins in that territory, and the third year in a row in which the Atlanta area has moved up in the standings. Last year's leader, Dallas, placed second with 415, an increase of 48 over last year. Maintaining the same position it heldjn 1952, the Charlotte territory shows 364 outdoor theatres in operation, which is an increase of 56. Although the Cincinnati territory saw a jump of 13 theatres, raising its total to 149, it dropped from fourth place to seventh. It is interesting to see that the Kansas City territory

ranked fifth, since it did not even make the top 10 last year.

Taking its usual spot as the number one state, Texas leads the way with 409 drive-ins, or an increase of 58. North Carolina ranks second withv241 drive-ins,

DRIVE-IN THEATRES AND THEIR CAR CAPACITIES BY STATES

NOTE: Only operating theatres, or those due to operate during the 1953 Season, are included in these totals. 4

No. of Total . as compared with 213 in 1952. California Slates: Theatres Cars Average remains in the fifth position with 163, but the important thing here is that last * . 2:33:23 ' ' l ' ' i ' ' ' t i ' ' 1 ' . ' ' ' ' 1 ' ' ' 33(2 ) year that state showed a decrease of five.

Arkansas ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' ' t ' ' ' ' t ' '1 66(5*) 261047 523 This trend has been reversed and the

California . . . . . . . . . . . . . . . . . . . . . .. 163(1*) 99,258 609 agitiagfzegis 10 more drlve'ms than 1t

Colorado . . . . . . . . . . . . . . . . . . . . . . . . 44(1*) 21,270 483 i '

Connecticut . . . . . . . . . . . . . . . . . . . . .. 25(2*) 16,424 657 Analysis by Film Territory

Delaware . . . . . . . . . . . . . . . . . . . . . . .. 8 4,129 516 As has come to be expected, the terri District of Columbia . . . . . . . . . . . . .. 0 0 0 tories located in the middle of the rural

Florida . . . . . . . . . . . . . . . . . . . . . . . .. 160(2*) 61,267 383 and small town population masses, show

Georgia . . . . . . . . . . . . . . . . . . . . . . . .. 128(1*) 42,966 336 the greatest number of drive-ins. Every

Idaho . . . . . . . . . . . . . . . . . . . . . . . . . . . 33(2*) 11,393 345 territory shows an increase over the pre Illinois . . . . . . . . . . . . . . . . . . . . . . . . . . 118(3*) 66,209 561 vious year. However, some of the stand Indiana . . . . . . . . . . . . . . . . . . . . . . . .. 113(1*) 54,796 485 ings have been changed, and the Indian Iowa . . . . . . . . . . . . . . . . . . . . . . . . . . .. 59(2*) 25,015 424 apolis territory failed to make the top

Kansas . . . . . . . . . . . . . . . . . . . .1 . . . . . . 97 39,453 407 10 this year. The biggest change, of

Kentucky . . . . . . . . . . . . . . . . . . . . . . . . 78(3*) 29,295 376 course, was Cincinnati, which dropped to

Louisiana . . . . . . . . . . . . . . . . L . . . . . . 80 39,393 430 seventh place after placing fourth in 1952.

Maine . - - - - - - - - . - - - - - o - - - . - - . - - c- 27(2*) 13,341 494 Film distribution territories with the

11311311131161 - - - - - - - - . - - - . - . - - . . - - - -- 21( *) 3;,337 largest number of drive-in theatres are

assachusetts . . . . . . . . . . . . . . . . . . . 56 2 , 7 as fo1lows;

Michigan . . . . . . . . . . . . . . . . . . . . . . . . 98( 1* ) 54,199 553 Territories Theatres

Minnesota . . . . . . . . . . . . . . . . . . . . . . . 4069*) 16,881 422 1. Atlanta . . . . . . . . . . . . . . .. 436

Mississippi . . . . . . . . . . . . . . . . . . . . . . 57(2*) 20,806 365 2. Dallas , . , , , . I , , . , , , I . n 415

Missouri . . . . . . . . . . . . . . . . . . . . . . .. 111(2*) 41,924 378 3. Charlotte . . . . . . . . . . . . .. 364

Montana . . . . . . . . . . . . . . . . . . . . . . . . 33 11,065 335 4. Washington, D, C. . . . .. 162

Nebraska . . . . . . . . . . . . . . . . . . . . . . .. 36(1*) 14,110 392 5. Kansas City . . . . . . . . . .. 156

Nevada . . . . . . . . . . . . . . . . . . . . . . . .. 5(1*) 2,245 449 6. New Orleans . . . . . . . . .. 156

New Hampshire . . . . . . . . . . . . . . . .. 19(2*) 7,992 421 7. Cincinnati . . . . . . . . . . . .. 149

New Jersey . . . . . . . . . . . . . . . . . . . .. 25 16,486 659 8. Pittsburgh . . . . . . . . . . . .. 131

New Mexico . . . . . . . . . . . . . . . . . . . .. 44 18,783 427 9. Boston . . . . . . . . . . . . . . .. 128

New York . . . . . . . . . . . . . . . . . . . . . . . 119(1*) 59,714 502 10, Oklahoma City , , , , . , . , , 128

North Carolina . . . . . . . . . . . . . . . . .. 241 * 66,533 276 This marks the first year that two

North Dakota . . . . . . . . . . . . . . . . . .. 15(3 ) 5,599 373 territorie& Atlanta and Dallas, Show

81:11th . . . . . . . . . . . . . . . . . . . . . . . . . . . . Inore than 400 drive-ins. omzoimi.::::::::::::::::::::::: mo 27:572 445 . Ahlook a: the average capacities Pennsylvania . . . . . . . . . . . . . . . . . . .. 183(8*) 91,220 498 in t e Yamus temtomes reYeals. some Rhode Island l h . . . I I i H saw 4080 680 interesting facts. For one thing in the South Carolina . . . . . . . . . . . . . . . . .. 124 30,521 246 11513 9ft the areas Wlth the hlghest ca? South Dakota . . . . . . . . . . . . . . . . . . . . 25(2*) 9,754 390 cap-am -y averages,.n0t one Of the? tem* tories listed as haying the most drive-ins Tennessee . . . . . . . . . . . . . . . . . . . . . .. 113(3 ) 40,447 358 . 1 Texas 409(1*) 171 808 420 is to be found. As a matter of fact, five Utah 1 l ' ' ' ' ' ' . ' ' ' ' ' ' ' ' ' ' ' ' i ' 1 t " 29 14'001 483 of these territories, Charlotte, Atlanta, . c - u o . . . . . . . n o I o . . o . . . o g u . .u 1 . . . . . . . . . . . . . . . . . . . . . .. , 2 3 l. l . .'. . . . . . . . . . . . . . . . . . . . . . .. 120 33,332 230 0r1.eans .are mel'Jded among the 9391' Washington 55mm 24 898 453 tories With the smallest car average. West Virginiat:::::::::::.:: 83(3*) 2693!) 325 Territories with the highest average Wisconsin . . . . . . . . . . . . . . . . . . . . . .. 54m) 29,245 542 Size ,dnYeiin are as follows:

Wyoming . . . . . . . . . . . . . . . . . . . . . .. 22 * 7,053 321 Tel'rltorles Average Size

F 1. Chicago . . . . . . . . . . . . . .. 680

Total . . . . . . . . . . . . . . . . . . . . . ..3,841(79*) 1,621,069 422 gew gaaen --------- u 367

. ew . . . . . . . . . . . ..

(*) Wherever car capacities could not be ascertained, the theatres themselves 4, Los Angeles . . . . . . . . . .. 619)

were included in the totals, and the number unverified was signalled in the 5. Buffalo . I I . . . . . . . . . . . . . 576

accompanying parenthesis. For each such theatre, the average our capacity 6. Detroit I . I i ' I ' I I I I ' ' ' . I 563

of the known theatres in the particular state was then added to the gross 7. San Francisco . i . . . . ' ' . i 551

car capacities of the state, in order to project the most probable totals. 8. Milwaukee i . ' I I ' . . . I i H 531

Theatres so treated rep/resent less than 2% of the grand total. 9. Philadelphia . . I ' I . i . . H 527

10. Boston . . . . . . . . . . . . . . .. 524 1953-54 THEATRE CATALOG 87
1953-54 Theatre Catalog, 11th Edition, Page 121