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1953-54 Theatre Catalog, 11th Edition, Page 13 (xiii)

1953-54 Theatre Catalog, 11th Edition
1953-54 Theatre Catalog
1953-54 Theatre Catalog, 11th Edition, Page 13
Page 13

1953-54 Theatre Catalog, 11th Edition, Page 13

will create undesirable light reflections, and indiscriminate artificial lighting sources wlil prove to be undesirable. Schlanger advocates that while the required type of decoration is limited to being inspired by the functional requirements of the auditorium, this limitation is by no means narrowing to the creative designer. I

The modern day exhibitor is in a position to benefit from the efforts of men of Schlanger's type, who have made many important advances in the design of the motion picture theatre structure.

Some of the advancements, which Schlanger had much to do with, are better acoustical design, more suitable and flexible fioor slope design for unobstructed vision of the picture, improved methods for staggering seat positions, better illumination levels during the picture projection period, functional planning, and many others.

Schlanger believes that there are two important things which must be done. The first is to get the information and proof of better motion picture theatre construction known as widely as possible, and as soon as possible. With the removal of the Governmental bans on construction, this takes on added importance.

The second thing that he feels is sorely needed, is a means to find some logical sponsorship for the research that is required to bring the standards of motion picture theatre design up to the point of the modern mechanism. In 1947 Schlanger wrote that, Hit is unfortunate that this research work received so little organized sponsorship in the past because the money, effort, and physical properties that. have been wasted because of lack of knowledge in this facet of the motion picture industry would, I am sure, prove astounding."

When designing a theatre Schlanger always tries to keep in mind its size, and the audience group at which it is aimed. He believes that there are two

THE BROOKLYN ST. GEORGE PLAYHOUSE, here, marked Mr. Schlanger's farewell to ornament. The event of sound created functional theatres.


types of audiences, each of which could be considered separately in determining the need for new theatre construction. One type is the audience evolving from a given neighborhood or township, where the patronage is the same most of the time. The other type is located in popular busy shopping or theatrical districts, where the patronage is more transient. The number of transient patronage type theatres in a given location is subject largely to the importance of the locations, and the number of entertainmentseeking transients found therein. In the case of the community patronage type, however, Schlanger usually takes a number of factors into consideration before deciding on the feasibility of the erection of a motion picture theatre.

When determining the need for the eroction of new community patronage theatres, he advises that the factors to be studied are basically the density of the population for a given area; the availability of suitable film product; frequency of attendance; obsolesccnse of existing theatres; and proximity of other theatres.

1953-54 Theatre Catalog, 11th Edition, Page 13