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1953-54 Theatre Catalog, 11th Edition, Page 182 (146)

1953-54 Theatre Catalog, 11th Edition
1953-54 Theatre Catalog
1953-54 Theatre Catalog, 11th Edition, Page 182
Page 182

1953-54 Theatre Catalog, 11th Edition, Page 182


A high-quality, low-cost changeable copy display for drivevins. Consist of a series of best-grade, 18-gauge, stampedsteel panels, seven inches high, that comprise. both the background and lettermounting arrangement. The uprights are of l8-gauge metal, galvanized after fabrication. The unit also includes an attractive 2" border which is an integral part of the background, and easily attached end pieces. Finished in a newly developed baked enamel which by long. exhaustive tests has proved to be chip< proof, shock-proof, alkali-resistant, and salt-spray resistant. Two-thirds the cost

of porcelain enamel. Highly effective by daytime, they may also be illuminated by Hoodlights, spotlamps, gooseneck reflectors or Euorescent tubes.

Letters mount directly on the face. Water and soot drain to the rear of each panel. Practically self-washing, and , always of uniform cleanliness. The openings between the panels permit high velocity winds to pass through.

Any lengths, in multiples of 5 feet. Any height, in multiples of 7 inches, starting at 20 inches.

Quickly assembled and installed


The easiest changed of all letters. The new-type, tapered slotting (Pat. Pending) Causes the letter to block" on the bar and not be disturbed even by high winds Wagneris slotted method of mounting prevents freezing to the sign. The widest range of sizes and colors. Available in 4", 6", 8", 10" and 17" sizes in red, green, blue, amber and black. Gorgeously brilliant when light shines through them, they also assume sharply silhouetted third-dimensional effect by day.

The non-fading, jewel-like colors go all the way through the letters, hence cannot chip or scale. Furthermore, these strong, durable letters never require painting or other maintenance. Wagner letter: 1r6 the only plastic letters that can be stacked for storage without danger of warping.

Don,t permit a shortage of letters, or oldefashioned letters, to spoil your front. If you have all one size and style letters, get some of the new letters, especially the larger sizes that shout.

Lay out your copy in an attractive, interesting and effective manner.

Wagner has made it possible for you to order a minimum font of changeable letters on your original order and subsequently purchase additional letters for each change of copy until you have an adequate stock on hand. By so purchasing, most of the letters are legitimately chargeable as advertising material for the

feature for which they are purchased. W s 0 s This convenient service, and the important savings i a E a I E t ' which result from ordering only those letters you i

actually use, is made possible by the establishment 2 I 8 S . H o y n e A v e n u e and maintenance of ample stocks of letters in leading

theatre-supply stores in most film centers. C H l C A G O l 2 r I l- L

T!) fad/1mm inquiry re the 1501's. plea]? mvmi/m [be mlumr and page number. THEATRE CATALOG l953'5N
1953-54 Theatre Catalog, 11th Edition, Page 182