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1953-54 Theatre Catalog, 11th Edition, Page 199 (163)

1953-54 Theatre Catalog, 11th Edition
1953-54 Theatre Catalog
1953-54 Theatre Catalog, 11th Edition, Page 199
Page 199

1953-54 Theatre Catalog, 11th Edition, Page 199

Within onerhalf hour the cleaning chemicals in

the cellulose fibre compound have done their work

and the dirt that was in the pile is now in the compound.

pared with 42 per cent with a control synthetic detergent, and 45 per cent with an untreated control product.

Tested on heavily soiled carpeting in 3 Stamford, Conn, hotel, itGlamorene" exhibited excellent cleaning ability.

In cleaning carpeting soiled with standard laboratory soil, which is particularly heavy and is not designed to be easily cleaned, fiGlamorene" averaged a coverage of 450 square feet per gallon. In cleaning a naturally soiled hotel carpet, ttGlamorenev averaged from 6H0 to 800 square feet per gallon.

Requiring approximately one half hour to dry, "Glamorene" dries more quickly than the average synthetic shampoo. Drying can be expected to be somewhat faster in very well ventilated rooms. However, poorly ventilated rooms and corridors will require a somewhat longer period.

In these tests, "Glamorene" was worked into the carpets with an ordinary deck brush. For heavily soiled areas, two or more cleanings are to be preferred.

uGlamorene" is non-inflammable in the wet state, and its vapors represent no fire or explosion hazard.

Method of Application

The method of using this new product is so simple that any maintenance man can be shown how to apply it in a few minutes. The cleaner is merely sprinkled on the carpet, brushed in easily with either a long-handled deck scrub brush or a regular electric scrubbing or waxing machine, permitted to dry for about 15 minutes, then vacuumed off. The bristles, whether they be on the. deck scrub brush or on the electric rotary brush, should be palmetto or palmyru to obtain the best results. Regular waxr mg or bufling brushes, usually made of tumpico or union marble mix, are too soft, and the black bassine bristles usually found in scrubbing brushes are usually too stiff, in which case they can



be used after they are soaked in hot water for about an hour to soften them.

Since the cleaner must be brushed into the carpet pile while it is still moist, only enough compound should be sprinkled upon the carpet which can be brushed in within three or four minutes. If a deck scrub brush is used, an area of only six square feet at a time should be done. With an electric rotary brush, an area of twelve square feet may be sprinkled and brushed at a time. The compound turns a light pinkish color when a sufficient drying time has elapsed, and it is then ready for vacuuming. After vacuuming, the carpet is completely clean, dry, and ready to walk on.

Removing Chewing Gum

The new cleaner is also an excellent chewing gum remover, a feature to be especially appreciated by theatremen.

Chewing gum poses no special problem but does require a little special attention. First step is lo squeeze a handful of the compound over the spol.

The chemicals in a small handful of llGlamorene" are squeezed out over the gummy spot until the gum is saturated. Then the compound is rubbed in the palm of the hand into a small pad, which is placed like a poultice over the saturated gum. After a minute or two, the gum can be lifted right off the carpet, and it is impossible to see where it had been imbedded. Carpets are not torn or harmed in any way, as they may be with steel brushes or some types of gum softeners.


According to the manufacturer, the cost of using "Glamoronel' runs from only one half cent to a cent and a half pcl' square foot, including labor, compared with professional cleaning costs of from five cents to nine cents per square foot. It has been proved that a carpet cleaned with this product will stay cleaner for a longer period of time and requires less frequent cleaningsanother economy feature.


While no substitute for carpets, as the best floor covering for the modern theatre, has ever been found, it is an acknowledged fact their semi-perishable nature makes them the theatreis chief maintenance problem. Wear (eight to ten year life) is only part of it; and can be helped through reversing and relaying at traffic zones. Speed of wear, however, is directly dependent on the removal of gritty, cutting dirt, tracked into the theatre and pressed down into the base of the pile. where each succeeding foot moves it about.

The recent introduction of cleaning agents, carried by the harmless cellulous (saw (lust) vehicle, that can be brushed and pressed deep into this base trouble area, promises years of extra life for hotel, theatre. and other traffic area carpets. We have been privileged to see actual demonstrations, and as a quick and effective floor-cleaning method, we feel each theatre executive owes himself a demonstration.

Key to Carpet Care

Once the entire carpet area is cleaned, the few square feet of covering directly adjacent to street door entrances and other heavy traffic zones can be cleaned as frequently as necessary. These small but vital areas of first soilation, which should be cleaned from every 10 days to every tw0 months, depending on the amount of traffic they receive and how dirty they become, are the key to carpet maintenance. If these areas are periodically cleaned and not allowed to become saturated with soil, dirt will not spread to other areas, and the entire carpeting can remain clean for a long time. Cleaning these small areas takes but a few minutes and costs but a few cents, but it enables management to have beautifully clean carpets all over the theatre, all year round.

Spol cleaning ol chewing gum or stains ends with a two minute poultice being heaped over and pressed in. They will then roll oil without damage.
1953-54 Theatre Catalog, 11th Edition, Page 199