> > > >

1953-54 Theatre Catalog, 11th Edition, Page 200 (164)

1953-54 Theatre Catalog, 11th Edition
1953-54 Theatre Catalog
1953-54 Theatre Catalog, 11th Edition, Page 200
Page 200

1953-54 Theatre Catalog, 11th Edition, Page 200

Theatreman's Carpet Guide

A Survey of the Latest Developments in Carpet Styles and Expert Advice 011 Selection and Maintenance Hints

BRIEF: One of the fields which has seen a great deal of post-war actirity has been contract carpeting;r . . . W/here all wool carpet construction was almost universal a few years ago . . . today it is estimated that some 40 per cent of the materials going into carpet is man made . . . This has resulted in carpet of greater color range . . . durability . . . better weave . . . and many other advantages.

This article discusses these new trends in carpet . . . and attempts to aid the theatreman, by supplying him with information about theatre carpet styles . . . ways and means of getting longer life aml wear from carpets . . . and the recommended maintenance ideas of two of the leading carpet mills.

Even a casual student of human behavior will admit that there are many psychological reasons, conscious and subconscious, behind a persons decision to go to one theatre as opposed to another. Very often it is something as basic as the fact that the film being shown does not fit in with the prospective patrons mood at that particular moment. However,

THE ATTRACTIVE LOBBY OF the Royal. Detroit, is an example at how the use at carpeting can add vitality to the decorative atmosphere. The

it is just as often something as seeiningly insignificant as the odor of popcorn, or the color scheme of the rest room lounge.

It would do well for the theatreman to keep this in mind when istalling his carpeting. The installation of theatre carpet is both an expensive and important operation. Carpeting that is not suitable, either in design or construction, is doubly costly. First, it requires more care and maintenance than is necessary, and secondly a design that is not in keeping with the general mood of the theatre might very well result in the loss of customers - despite the fact that neither the theatre manager or the patron is aware of the real reason. It can easily be seen, therefore, that the selection of carpet requires thorough and expert assistance.


In the past number of years the style in theatre design has been towards functionalism and simplicity. This same trend has developed in the carpet industry. Today the carpet-seeking theatre man has innumerable patterns, weaves, materials, and colors to choose from. The thing he should always keep in mind

is what the carpets are going to be uscd for. If he is seeking carpeting for a smartly designed ultra-modern art house, then the flooring material may be bold and make use of bright colors, in keeping with the rest of the design of the theatre. On the other hand, if the theatre is a conservative suburban house, then soft colors and designs are called for. It is well to remember that. a carpet that might look wonderful on the showroom floor, will not show to such advantage when it is placed in the theatre. Think in terms of the general mood that you are trying to create and make your purchases along those lines. In most cases the representatives of any of the major carpet houses will be more than glad to steer you the right way if you explain exactly what you are trying to accomplish.


Probably the most exciting news in the carpet industry since the end of World War II, has been the development and use of materials other than wool in the manufacture of door covering. This has resulted not only in a greater variety of weaves, styles and colors, but has permitted styles which were out

colorlul scroll pattern tram Bigelow. is a tive-lrame Wilton engineered especially for the heavy traffic at public areas. and stands hard wear.


l l
1953-54 Theatre Catalog, 11th Edition, Page 200