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1953-54 Theatre Catalog, 11th Edition, Page 201 (165)

1953-54 Theatre Catalog, 11th Edition
1953-54 Theatre Catalog
1953-54 Theatre Catalog, 11th Edition, Page 201
Page 201

1953-54 Theatre Catalog, 11th Edition, Page 201



of the reach of most theatres when designed in wool, to come into a more reasonable price range.

According to reliable sources, the use of synthetic materials in carpets was practically non-existent two 01' three years ago. Today it is estimated that some 40 per cent of the materials being used, found their origin in a laboratory.

One of the most interesting new developments, as far as the theatreman is concerned, is the appearance of an acoustical-carpet. Manufactured by one of the leading carpet mills, this features a sponge rubber backing that binds the tufts, because it is blown into the back of the carpet. Some of the advantages claimed for this acoustical carpet is the elimination of an underlay; a substantial reduction of floor noises, which can be so annoying and distracting; elimination of the danger of mildew and rot from dampness; and a reduction in the cost of maintenance.

Another recent innovation in the carpet industry, has been changes in some of the basic weaves, which makes for greater flexibility and longer carpet life. One of these is a weave in which each tuft is woven through the carpet% back and locked in place with a special coating. As a result of this type of construction, it is possible to join carpets with almost invisible seams. An even more important feature is the ability to replace torn or damaged portions of the carpet simply, and with almost no tell-tale scars.

In order to supply the readers of THEATRE CATALOG with expert opinions, and also to enable them to learn firsthand of what is available, we are offering material supplied by two of the nation's leading carpet manufacturers. They will cover such things as carpet selection, style, and their recommended maintenance procedures.


For over 25 years, Alexander Smithis Crestwood quality has been a leader in the realm of theatre carpets. Today, after many advancements and changes in manufacture, and constant re-designing to keep pace with decorative trends, Crestwood continues to maintain a place of distinction.

The present method of looming Crestwood has resulted in many notable improvements over the earlier drum-printed velvet construction. From the standpoint of clarity of design, weaving the pattern rather than printing it, has brought about crisper, clean-cut designs, greater control, and even more flexibility in the use of color. The new method of weaving has also given more surface yarns a smoother, richer texture.

Alexander Smith is just one of the major carpet mills to proclaim their new itblendedil fabrics, superior in four ways: truer, clearer colors; longer, better wear; smoother, richer texture; and lower price.

Despite the increased use of blended yarns by the carpet industry, and its unquestionable attributes, many theatres continUe to specify all-wool carpeting installations. In order to satisfy this demand most mills will continue to provide their popular designs in all-wool construction.

This spring, Alexander Smith expanded its contract line of carpets with the introduction of an all-wool, Crestw00d-like quality, Crestmont. This new fabric is woven of some of the most unique and stylized designs ever to appear in contract carpeting. Whereas Crestwood patterns are basically conventional in feeling, Crestmont will be in harmony with the growing emphasis on contemporary decor for theatres. To make the two lines completely inter ON THE LEFT: THREE carpet designs {torn Alexander Smith. which hava been especially created for theatre use. BELOW: A View at a typical carpet showroom where theatremen could go and be sure of gettina line products and expert advice which will mean getting the carpet he really needs.
1953-54 Theatre Catalog, 11th Edition, Page 201