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1953-54 Theatre Catalog, 11th Edition, Page 202 (166)

1953-54 Theatre Catalog, 11th Edition
1953-54 Theatre Catalog
1953-54 Theatre Catalog, 11th Edition, Page 202
Page 202

1953-54 Theatre Catalog, 11th Edition, Page 202

changeable with regard to fiber content, Crestmont will also be available in a ttblend" on low minimum weavings.

The Proper Carpet

On large equipment items, the theatre owner is frequently in a dilemma about what is most suitable, which brand gives the best service, who is a reliable manufacturer and contractor. Installations of this type invariably mean an investment of no small sum, and once purchased, is something he has to tilive withll for a long duration. A carpet installation is certainly such an investment.

The course to follow in selecting any carpet is simple enough, but there are ramifications which are frequently overlooked and later regretted. First, know the manufacturer, his integrity and knowledge of your needs. Is his product specifically constructed and designed for your purposes? What is his stand on claims you may have to make on quality, proper matching of pattern, stretching and shrinking of fabric after use, and cleaning? These are but a few points which you can check on before you make a decision.

As important as the manufacturer, are his recommended contractors. Needless to say, the appearance of the most finely constructed and carefully designed carpet would be canceled if improperly installed. Check previous contractorls installations, learn what manufacturers he represents. It is understandable that no reputable manufacturer will jeopardize his product or his position with an unreliable distributor. Again, investigate willingness to follow up on claims you may find it necessary to make.

Once the source has been decided upon, selecting the carpet becomes a matter of of practicality and taste. Careful con sideration must be given to weal-ability and to the pattern in heavy traffic areas such as lobbies, lounges, and staircases. Select a manufacturerls fabric which you know has stood the test in other similar installations.

Cleaning Problem

The major portion of all floor covering has a wool face woven into a backing which may consist of jute, cotton, rayon or other materials. Current manufacturing processes produce this wool face in a variety of constructions, such as hard pebbletwist, plain cut pile, looped pile, and various combinations in one or more levels of pile height.

After proper installation of the wool floor covering the most important consideration is its satisfactory maintenance. To insure its wearing qualities, its handsome appearance and decorative value, cleanliness is a primary factor.

Soiling is the deposition of dirt on on the top of this pile of fibers, and the gradual penetration of this dirt down into the fabric, caused by the abrasion and pressure of foot tramc.

Carpet cleaning presents the problem of how best to remove this soil which may have penetrated completely to the baseein cases of heavy trafficewithout adversely affecting the fabric in any other way. At this point it should be emphasized that on-location cleaning cannot be expected to do as thorough a job as plant shampooing insofar as dirt removal from the base of the tufts is concerned. It will, however, do fully as well on the wool face.

Cleaning Factors

When considering the cleaning of carpet there are a number of factors which must be considered.

ON THE RIGHT: More examples of the carpet designs which are suitable for the theatre. BELOW: When selecting a carpet. an exhibitor should give careful consideration to wearabilit-y and to the pattern in heavy traliic areas, such as lobbies and staircases. The design is a matter of taste.

1953-54 Theatre Catalog, 11th Edition, Page 202