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1953-54 Theatre Catalog, 11th Edition, Page 204 (168)

1953-54 Theatre Catalog, 11th Edition
1953-54 Theatre Catalog
1953-54 Theatre Catalog, 11th Edition, Page 204
Page 204

1953-54 Theatre Catalog, 11th Edition, Page 204

The pattern and colors should be of a character that will not readily show soil or stains, and will minimize the appearance of eventual wear. They should be in harmony with the decor of the theatre, and, most important, in a style that will not eventually look "dated? The scale of the pattern will depend largely on the dimensions of the areas to be carpeted.

Carpet Hints

Several tricks can be used to increase the life of theatre carpet. One is to carpet lobbies with two or three carpets of similar size. These can be rotated periodically so each serves part time in a heavily trafficked area, and part time in a more sheltered space. Another is to take advantage of a carpetis tendency to show wear first along the edge. If the carpet is bordered with a few inches of plain color or strip of indefinite pattern, the edge can be cut off when wear begins to show, and the carpet rebound without compromising the beauty of the central design.

Only certain types of carpet should be used for stairs, and it is advisable to order each strip eight or nine inches longer than apparently is needed. Carpet Counsells experience shows this small additional investment will at least double the life of the carpet. In many cases it has increased the carpetls life as much as five times. The extra length is folded under, usually against a riser. Eventually the rest of the carpet will begin to show wear along the nosing of the treads. The extra length now makes it possible to shift the entire carpet lengthwise about two inches, and hide the worn lines against the risers. This can be repeated several times, and often can be used in combination with reversing the direction of the carpet.

Carpet Care

A paramount rule in preserving the life and beauty of theatre carpet is to maintain a clean surface and prevent the build-up of abrasive dirt in its base. The director of the Bigelow Carpet Cleaning Institute divides carpet dirts in four major classifications.

1. Dust: Pulverized particles of Vegetable, animal or mineral matter which

are carried in by the air, and settle as surface soil on anything they reach.

2. Surface Litter: Paper, thread, hair, lint, fiuff, even tin cans and old bottle-s. These lie on top of the carpet and at most are only lightly attached to its fibers. .

3. Embedded Grits: Sand, Cinders, pulverized cement and glass, and other sharp abrasive materials which are tracked into the theatre and ground in the carpet by shoes. These insoluble grits frequently amount to from 25 to 50 per cent of the carpetis weight, and have been known to even exceed the natural weight of the carpet.

4. Grease and Oil: These imprison dust on the carpetls surface and cause smudge; trap embedded grits in the base and create matting, cut pile and backing yarns, accelerate wear. Grease and oil are by-products of the theatres refreshment stand and popcorn machine. They also come from heating and industrial vapors, oiled highways, automobile exhausts, kitchen fumes, etc. They are part of the air in any city.

Dust and smaller surface litter are usually removed by daily vacuum cleaning, preferably with a beater-sweeper machine. Dust resists this treatment only when it is turned to smudge by excessive grease and oil. Surface litter too large or too stubborn for machine pick-up, must be removed by hand. Do not use a broom; it will scratch the carpetfs tiny yarn filaments and damage the tufts.

An effective ffdry" method for removal of embedded grits is by regular treatment of theatre carpet with a new power pile-brush machine. Described as a professional carpet sweeper, it was developed by Certified Chemical and Equipment Company, in cooperation with Bigelow-Sanfordis product research and development staff. Its efficient circular brushing relieves matting in badly soiled carpets, brushes out dried spots of food, mud and other matter, opens the pile and loosens embedded grits so they can be picked up by a suction machine.

Many theatre managers go one step further in checking the smudge, matting and dirty trails caused by grease and oil in carpet. This is by regular applica CROSS-SECTION OF Cushionlok. the "acoustical carpet" shows the tight-looped construction of the wool pile and close adherance of the sponge rubber backing. If is ideal for lobbies. lounges, etc.

tion of a dry absorbent powder made from natural mineral clay (not sawdust or wood-fiour type of powder). Usually it is applied in combination with Stoddard Solvent, which also cleans but serves mostly to prevent dusting. The powder is spread and brushed into the carpet after preliminary treatment with the pile-brush and suction machines. It is allowed to remain for from two hours to overnight, depending on the soiling of the carpet, then it is removed with pile-brush and suction treatment.

Professional Care

Periodically it is imperative for theatre carpet to receive professional cleaning. Until recent years this was a major problem, for all known methods had inherent weaknesses for on-location cleaning. Those employing greasy soaps left residues which collected dust and hastened soiling. Those using alkalies often degraded the carpetls hbers and caused its colors to bleed. Over-wetting frequently weakened or shrunk the backing yarns.

The problem was so serious that Bige< low assigned its research staff to the development of a safe, economical and technically correct method for cleaning carpet on location. The result is Karpet Kare, the first carpet cleaning procedure ever developed by a carpet manufacturer. Its cleaning agent is a blend of synthetic detergents in an aqueous solution free of greasy soaps and alkalies. These act like thousands of tiny sponges in soaking grease and oil out of the carpet's back, and the action continues long after the shampoo is completed. Karpet Kare also contains ingredients that absorb smoke odors and other smells, and an antispectic that eliminates the danger of post-shampoo mildew or dry-out.

The Karpet Kare method employs preshampoo preparation with power pilebrush and suction machines. The shampoo itself is applied with a machine driven nylon brush according to a special rotary technique that attacks dirt on all sides of each tuft and controls solvent penetration. After shampoo, the pilebrush is again applied to smooth and erect the tufts. This quickens drying, renews the carpet's youthful appearance, and re-activates its luxurious cushion.


As a result of the recent developments in new film techniques there is a new and encouraging interest, on the part of the public, in motion pictures. It is more important than ever, therefore, that the theatres do nothing to reverse this trend. The movie going public has come to expect and demand theatres that not only show good filmsy but are also clean and pleasing to the senses.

The carpet industry is now in a better position than ever before to supply fioor coverings that will be functional, attractive, and within a price range that is not prohibitive. Everyone is trying to put their best foot forward. it would do well to give some thought to what that foot will be walking on when it comes down.

By making a careful survey of his carpet needs, and by getting expert counsel, the carpet-buying exhibitor will be taking a step in the right direction.

1953-54 Theatre Catalog, 11th Edition, Page 204