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1953-54 Theatre Catalog, 11th Edition, Page 222 (186)

1953-54 Theatre Catalog, 11th Edition
1953-54 Theatre Catalog
1953-54 Theatre Catalog, 11th Edition, Page 222
Page 222


1953-54 Theatre Catalog, 11th Edition, Page 222

Theatremen with Vision

who take full advantage of the opportunities attorded by the "new era" in picture presentation will undoubtedly include new modern. comfortable seating in their equipment planning.

Ideal otters the widest choice of seating in the world -- serviceable cast iron or steel construction: tull upholstered. padded or spring backs; a variety of attractively styled end standard designs: upholstering materials, finishes and colors to appeal to every taste; chairs from the lowest priced to the most luxurious - all the biggest values in theatre seating. Ideal also offers a line of comfortable, serviceable. safe, all-weather chairs for drive-in theatres

for attracting pedestrian business.

Eight separate and distinct lines from which to choose.

A chair to meet any budget.

Either steel or cast iron standards or a combination of both.

Assured comfort and durability with essential features not found in other chairs.

Maintenance reduced to a minimum. Free Planning Service without obligation. On display at your independent supply dealer.

Literature on request.

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1953-54 Theatre Catalog, 11th Edition, Page 222