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1953-54 Theatre Catalog, 11th Edition, Page 232 (196)

1953-54 Theatre Catalog, 11th Edition
1953-54 Theatre Catalog
1953-54 Theatre Catalog, 11th Edition, Page 232
Page 232

1953-54 Theatre Catalog, 11th Edition, Page 232

THE COMPLETED CINERAMA SCREEN at the Broadway is made up oi more than one thousand louvres which appear to be a solid sheet. Note the size compared to the width oi the stage.

THE CONTROL HACK is shown at the right in this view of the Cinerama projection booth.

when they worked together could they make a successful showing.

Many problems arose and were solved during this week concerning the running of the showespecifically the handling

of the film, which is on reels 30 inches in diameter weighing 40 pounds.

September 30 arrived too soon for those who were working desperately to make sure that everything was perfect. An audience of curious and adventuresome people arrived that night to witness the first performance. The reception that was received startled those who had produced the show as much as anyone else. We felt that this was a revolutionary process, that there was nothing like it; but then, we believed in it. The people who saw the show that night had seen it for the first time, and they acclaimed it far more than we dared to. The next morning the New York Times placed the performance several rungs above the advent of sound and substantiated our claims for the new and revolutionary process. The lines at the ticket ofiicc went around the block. Cinorama has been a sell-out in New York since that day.

CONCLUSIONS Our policy at Cinerama has been to try to bring back the feeling of the theatre to a motion picture audience in the manner of exhibition. We want to

make a performance first-class in every Way including the treatment given to individuals who come to the theatre to be entertained. Only thard,y tickets are sold, guaranteeing everyone a reserved seat. Because so much entertainment is provided today in the home, we think it is important to create an atmosphere of showmanship when people go out for an eveninng entertainment. We believe that Cincrama will always be a premium type show to be exhibited only in the large cities of the world. We expect that this will be limited to approximately 100 cities strategically placed, so that the greatest number of people will be ablc to see this new type of entertainment.

There are now many processes rivah ling Cincrama. Some are of similar nature in concept and some are gimmicks to suck in the passing curiosity seeker. None to date have succeeded in creating the true Cinerama feeling which physv ically moves the. audience to follow thc action on the screen.

We feel that even with this tremonv dous moving power the final value of our entertainment is the show. Great shows have. been created and more are still to come. With Cinerama the good ran be gr>at and the great far greater!

1953-54 Theatre Catalog, 11th Edition, Page 232