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1953-54 Theatre Catalog, 11th Edition, Page 249 (213)

1953-54 Theatre Catalog, 11th Edition
1953-54 Theatre Catalog
1953-54 Theatre Catalog, 11th Edition, Page 249
Page 249

1953-54 Theatre Catalog, 11th Edition, Page 249

AT RIGHT IS ROY CLAPP, inventor of Nerd process which projects 2-D and 3-D with one camera.

tors, changes the standard screen ratio from 4 to 3 to almost 8 to 3.

The new Fox projection technique has been demonstrated to exhibitors, producers and the press. One series of showings was made with a 64-foot screen, another with a smaller screen suitable to the smaller theatres.

The reaction of exhibitors who witnessed the CinemaScope showings was enthusiastic. The combination of widescreen and stereo sound has, they reported, the powerful appeal needed to get the public again into the movie-habit.

Paramount unveiled its contender in the wide-screen race and announced their new screen had a width-to-height ratio of about 5-3. This slightly wider-thanconventiona] screen is7 they contend, more adaptable to the average thousandseat house.

A recent entry into the wide-screen field is called the TODD-A0 process, a development of the American Optical Company. The method, according to its inventor, ttemploys new principles in wide-angle photographyf and uses one film, said to be 65-mm wide.

NOTE THE 5.000 FOOT UPPER MAGAZINE with the tree wheeling reel on this X-L Simplex.

American Optical will manufacture the equuipment which Todd-A0 Corporation will distribute and lease. Another company, Magna Theatre Corporation, will distribute the pictures made by the process. A road-show policy has been announced for at least the first production.

MGM and Universal, as well as others, have been working on a projection method that will give their huge inventory of 2-D film some of the "new look" and appeal of the wide-screen techniques.


Now let's turn to the true stereoscopic motion picture - the well-publicized tt3-Di, which has kindled the imagination of people all over the world.

People with normal eyes estimate distances and visualize the solidity of objects in two distinct ways. One is by tidepth pei'ceptioniiea faculty for appreciating the relative order of seen things by means of overlap, contours, Shadows, perspective, refiections and Changing viewpoint. When you close one eye, or when you look at a conventional 2-D picture, this is the way you judge the shape and the relative position of people and things within your field of Vismn.

The second way We estimate distances and solidity is by ustcreopsis." Stereopsis is an independent faculty based on the fact that our two eyes look at objects from slightly different angles. As a result, the images projected upon the. retinas of our two eyes are slightly different. But the visual mechanism in the brain combines the two dissimilar images into a single. throe-dimensional impress sion. This phenomenon is known as "binocular stereoscopic. vision." It is the basis of 3-D motion pictures.

The toughest problem in 34) motion Pictures is how to get the rightrcye

1953-54 Theatre Catalog, 11th Edition, Page 249