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1953-54 Theatre Catalog, 11th Edition, Page 272 (236)

1953-54 Theatre Catalog, 11th Edition
1953-54 Theatre Catalog
1953-54 Theatre Catalog, 11th Edition, Page 272
Page 272


1953-54 Theatre Catalog, 11th Edition, Page 272

Sound Keeps Pace

3-D and Wide Screen Advances, Have Been Matched

by Development of Stereophonic Sound Techniques

INTRODUCTION

The postwar years caused much concern to everyone in the motion picture industry, due to falling grosses. The tried and previously proven exploitation techniques failed to solve the Boxoffice dilemma. Late in 1952, however, something happened. Two groups of industryites with faith in the future presented something new, new in its manner of presentation but old as far as its technical features were concerned. Cinerama and 3-D hit the industry like a bombshell. In spite of the reluctance of major producers and exhibitors to lend support, the new medium immediately caught the publicis fancy and phenomenal grosses were reported. Naturally the first indications of success led to a wild scramble throughout the industry. In the short space of three months some 42 different systems of three dimension projection, wide screen presentation, stereophonic sound, Cinerama, Natural Vision, CinemaScope, WarnerPhonic, to mention a few, appeared. In spite of the confusion, a new approach in film making is in the ofiing. It will be an era when new concepts will be presented which will benefit the industry in the long run.

By E. O, WILSCHKE

Operating .Managcr, Alter: Service Corporation

Theatre businessmen became worried, and not without cause, at the welter of confusion arising from reports that the industry could not agree on a standard production technique for the new film processes. The confusion in part has been caused by the mad rush for technical equipment. Exhibitors have attempted to capitalize on the commercial technique, playing on the publicls curiosity without giving the new medium sufiicient time for experimentation and perfection.

STEREOPHONIC SOUND

One thing is certain, however, and seems to be an acknowledged fact on the part of all industry people. Regardless of whether the picture presentation be 3-D with glasses, CinemaScope without glasses, wide screen with 1:1.85 ratio or wide screen with some other ratio, stereophonic sound will be a part of the ultimate system.

Stereophonic sound produces a realism of naturalness far exceeding any illusion

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BRIEF: One of the hrst things that became apparent with the sudden acceptance of three-dimensional and wide screen projection techniques . . . was that sound would also have to be given greater depth and reality in order to make the illusion more perfect . . . Although stereophonic sound has been around for a number of years . . . it is only now coming into widespread use.

This article attempts to give a clear definition of what multiple channel sound systems are . . . what they can aml can not do . . . and what equipment problems are involved . . . The approach taken by the author is one which aims to give the average exhibitor a better understanding of this latest advance in motion picture presentation . . . without getting too involved in excess technical data . . . Any theatreman who is wortdering just what stereophonic sound is all about . . . will find this article well worth the reading.



l TYPICAL STEREOPHONIC SOUND SYSTEM is graphically illustrated in the simplified diagram. Installation may vary a hit in dillerem theatres.

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TYPICAL STEIEO'HONIC SOUND SYSTEM

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THEATRE CATALOG 1953-54
1953-54 Theatre Catalog, 11th Edition, Page 272