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1953-54 Theatre Catalog, 11th Edition, Page 33 (xxxiii)

1953-54 Theatre Catalog, 11th Edition
1953-54 Theatre Catalog
1953-54 Theatre Catalog, 11th Edition, Page 33
Page 33


1953-54 Theatre Catalog, 11th Edition, Page 33

Design

REVOLUTION IN DESIGN . . . . . . . . . . . . . . . . . . .Barclay Adams 2

Todayis Modern Motion Picture Theatre Makes Bold Use of the Latest Concepts of Colors and Interior Design

CURRENT FACTORS AFFECTING THEATRE BEAUTY.... 6

A Survey of how Home Television and other Finders Have Inllueneed Theatre Real Estate Values in New York City

A CONVERTIBLE THEATRE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

England's First Post-War Theatre was so Constructed That it Can Easily be Converted into a Factory Site

SWANK INDIAN PREVIEW THEATRE . . . . . . . . . . . . . . . . . . . . . 11

This Beautifully Designed Screening Room is an Example 0! Taste and Style Combined to Insure Pleasant Viewing

Construction and Materials METAL-FACED MASONRY 14

A New Way of Attaching Copper and Brass Facings To Bricks and Tiles Points to a Variety of Uses

1953 REVIEW OF THEATRE CONSTRUCTION. . . . . . . . . The Year's Outstanding Developments in the Building and Remodeling of Theatres Are Surveyed Pictorially

PARAMOUNT. Edmonton. Alberta. Canada ........... .. l1 MARINA. San Francisco. Calif. . . . . . . . . . . . . . . . . . . . . . .. 20 ALOUE'ITE. Montreal. Quebec. Canada . . . . . . . . . . . . . . .. 22 SEA VIEW. Poem: Manor. Calif. . . . . ... . . . . . . . . . . . . . .. 24 EMPRESS. Fairbanks. Alaska . . . . . . . . . . . . . . . . . . . . . . . . .. 26 MARDA. Calgary. Alherta. Canada . 28 ELMIRA. Elmira. N. Y. .. 30 RIALTO. Morrilton. Ark. . . . . . . . . . . . . . . . . . . .. 32 BEEKMAN. New York. N. Y. - . . . . . . . . . . . u . . . . - - . . . . . .. 3A NAGOYA NIKKATSU. Nagoya City. Japan ............ 36 PALMARIUM. Tun]! . . . . . . . . . . . . . . . . . . - n . .......o..... 3. LAS PALMAS. Caracas. Venesuela . . . . . . . . . . . . . . . . . .-.. 40 SKYLINE D. I.. Oak Hill. W. Va. . . . . . . . . . . n c . . . . . . .. Al HEART D. 1.. Kansas City. Mo. . . . . . . . . . . . . . . . . . ....-. 42 CAPITOL D. 1.. Des Moines. Ia. ..................... .. u RANCH D. I.. Hartselle. Ala. ..... . 46 STAUNTON D. I.. Verona. Va. ... ... 48 VILLAGE D. 1.. Santa Rosa. Calif. . . . . . . . . . . . . . . . . . . .. 50 FOREST HILLS D. In Augusta. Ga. . . . . . . . . . . . . . . . . . .. $2 BEL-AIR D. I.. Detroit. Mich. . . . . . . . . . . . . . . . . . . . . . . .. 54 SIOUX D. I.. Pierre. 5. D. . . . . . . . . . . . . . . . . . . . . . . . . . . .. 56

FLEXSHEET MIRROR FOR DECORATIVE LUSTRE. .. . 57

Available in a Wide Range of Tints and Patterns. This Product Fits into Any Desired Color Scheme

WASHABLE WALL COVERING ......... 61

A New Development in Wall Covering Bring. Lasting. Washable Beauty to Theatre Wall!

DIMMING FLUORESCENT LAMPS J. H. Campbell, H. E. Schultz, W. H. Abbott 64

Theatremen Can Now Make Better Use of the Economical nereseent Lamp Because of a Simple Dimming Control \



300K ONE:

Design and Construction



Drive-In Theatres THEATRE TELEVISION GOES OUTDOORS. . . . . . . . . . . . . . . . . 70

A Detailed Description of the First Use of TV In a Drive-In and Possible Future Development

DEVELOPMENT AND CARE OF DRIVE-IN LAWN AREAS Lawrence S. Dickinson 74

Green Turf. an Asset to Any Theatre. Calls For Scientitie Planning and Maintenance Procedures

PLAYGROUNDS AT DRIVEINS. . . . . . . . . . .Norman R. Miller 78

Methods to be Used in the Proper Selection. Installation and Maintenance of Equipment That Alsures Safety and Fun

STEEL FOR SCREEN TOWERS. .. . . . . . . . . .8. Herbert Taylor 82

The Evolution of the Drive-In Theatre Steel Screen Tower II Studied in Detail by One of the Pioneers in the Field

ANOTHER HOME IN A SCREEN 84

A South Carolina Exhibitor Builds a Dwelling That Few Rural Families Can Top [or Comfortable Living

DRIVE-IN THEATRES OF THE 1953 SEASON............... 86

A Breakdown by Territories and States of Their Locations. Capacities. and Ownerships

Advertising:

A

AMERICAN PLAYGROUND DEVICE Co . . . . . . t . . . . . . . . . . . . . . . . . . . .. 134 B

BALLANTYNE C0, THE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 130 D

Dswo Cour . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 131

DIT-MCO, INc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ..126, 127

DRIVE-IN THEATRE MANUFACTURING Co. . . . . . . . . . . 4 . . . . . . . ..126, 127 E

Erase . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . , . . . . . . . . . . . . . . . . . . .. 132 I

INTERNATIONAL PROJECTOR Cour . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 129 K

Roman Konns, INC. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 136 M

MIRACLE Wnun. SALES Co . . . . . . . . . . . . . . . . . . . . . . . . . , . . . . . . . . .. 135 N

NATIONAL Trauma SUPPLY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 128

Oxroan ELECTRIC Coop . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 133 W

WHITNEY Bun Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 136
1953-54 Theatre Catalog, 11th Edition, Page 33