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1953-54 Theatre Catalog, 11th Edition, Page 356 (318)

1953-54 Theatre Catalog, 11th Edition
1953-54 Theatre Catalog
1953-54 Theatre Catalog, 11th Edition, Page 356
Page 356

1953-54 Theatre Catalog, 11th Edition, Page 356

Guide To Staff Supervision

Detailed Discussion of the Duties and Obligations of Staff Members of Conventional and D-I Theatres

All of the positions on a theatre staff are important. Each position bears a direct relationship to the success of a theatrels operation. Success is based on constant effort to deliver courtesy and serviceeneither is more important than the other. Although some may think that entertainment is more important than courtesy and service, without their presence a person is in no mood to be entertained.

Attitude and Appearance

IntegrityeEvery position is a position of trust and duties must be carried out in such a manner that honesty and integrity will be unquestioned at all times.

ConducteAll theatre personnel should remember that their uniform identifies them with the theatre. They should conduct themselves in a manner which will be above reproach at all times.

Punctuality Being on time is vitally important in the operation of a theatre. In order to maintain the faith of its patrons, a theatre must open its doors and maintain its schedule as advertised. There are few acceptable excuses for tardiness; donit try to find them.

CooperationeGiving the other fellow a helping hand when he needs it will get you the same kind of treatment. You may be asked to do some things which are not strictly a part of your dutiese donlt quibble about them. Cooperation will not only earn a good reputation for you, but also means added responsibility.

BRIEF: One of the things that is vital to the proper functioning of a motion picture theatre is o well organized and properly trained staff . . . In order for the management of a theatre to expect peak performance from their star}? . . . it must see to it that the various staff members are thoroughly familiar with all the phases of their job . . . and how they are expected to handle them. Wometco Theatres . . . Florida . . . one of the nationis leading circuits . . . has prepared a complete blueprint of stir]?r operation . . . The functions of cashiers . . . doormen . . . barkers . . . ramp attendants for drive-ins . . . and others . . . have been analyzed and the various duties involved in each job explained in detail . . . The editors of THEATRE CATALOG are of the opinion that the subjects covered in this article apply to all theatres . . . and contain many valuable suggestions which will lead to a more eh'icient and smoothly operating stat? . . . thus a more edicient and smoothly operating theatre . Included among those on the Wometco stajjr who helped prepare this material are personnel director Robert Green . . . theatre manager Burton Clark . . . public relations director Mark Chartrand . . . and district manager Harvey Fleischman.

The more responsibility you can carry the more valuable you become to the theatre, and promotions are usually the end result.

Neatness-Cleanliness and neatness are two rigid requirements. Any departure from the normal standards of good grooming are inexcusable. Give uniforms frequent check-ups, keep shoes cleaned and shined, hair combed, linen fresh, and nails clean. Guard against bad breath and body odors. Report all necessary uniform repairs at once. If your uniform has brass buttons, shine them with polish, and protect the material from soiling while doing this.

Smile-A smile is the most important part of your uniform. A smile is like the decimal point in arithmetic; it may not be much in itself, but it is capable of adding a great deal of value to everything else. If you can learn to assume one naturally, and not in a forced manner, it will serve you well not only in this business, but in every walk of life.


Instructions for Cashiers

A person goes to a theatre to be entertained. You can help! Donlt be a "Gloomy Gus." A courteous and pleasant manner on the part of the cashier is important. If she recalls the patron as having been to the theatre before, she should greet the patron in a manner that indicates recognition. The average person is fiattered when remembered as a previous patron, and it is a well known fact that some persons will go considerably out of their way to a theatre where friendly treatment and a

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1953-54 Theatre Catalog, 11th Edition, Page 356