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1953-54 Theatre Catalog, 11th Edition, Page 36 (2)

1953-54 Theatre Catalog, 11th Edition
1953-54 Theatre Catalog
1953-54 Theatre Catalog, 11th Edition, Page 36
Page 36

1953-54 Theatre Catalog, 11th Edition, Page 36

Revolution in Design

Today7s Modern Motion Picture Theatre Makes Bold Use of the Latest Concepts of Colors and Interior Design

Theatre design is undergoing a revolution to keep apace of modern architecture and interior design, with, of course, one eye constantly on boxoiiice receipts.

The rule is to utilize every available foot of space to advantage. Over-large public areas and over-ornate decoration have given way to a more intimate atmosphere and simple charm. Beauty and glamour, far from being overlooked, become more potent than ever before when wedded to utility. Walls, ceiling, floor, draperies, seating and lighting effects have all been correlated for both eyeappeal and functionalism.

Since the theatre auditorium is usually dimly lit, the real opportunity for a strong impression of color and design is presented in the inner and outer lobby, lounge and foyer. Color alone is one of the greatest factors in setting a mood and creating atmosphere. By skillful use of color, a large theatre can be made to seem more intimate, a small house added prestige and importance.

8e Bold With Color

Faber Birren, famous color consultant, stresses the value of color in creating 3.

THE AUDITORIUM OF THE Merben, Philadelphia, stresses brilliant color. The ceiling is midnight blue, with llush downlights. It has no projection


Executive Direclor, American Society of Interior Design

BRIEF: The past decade has seen a revolution in the design of theatres . . . both in the interiors and exteriors . . . The huge impersonal cavern-like house of the past is giving way to a more intimate and charming type of theatre

. making every possible foot of space serve both a utilitarian and decorative function.

The bold use of colors has been one of the outstanding changes . . . Each type of house . . . the ultra-modern . . . the quiet suburban. . . . and the conservative . . . each requires a different color treatment . . Old theatres . . . with skillful planning . . . a clever theme

. . careful choice of materials and harmonious color coordination . . . can achieve a complete modernization job at a fairly low cost.

This article discusses at length the

various uses of color and interior design . and offers specific examples.

mood of relaxation and putting the audience in a mood to enjoy the entertainment. Modern color is bold but not faddish, he says; different, but in good taste. Key color for a typical Broadway theatre seeking to create a thrilling or exciting mood would be dynamic Cardinal red. With red as a key color, stimulating color combinations can be developed; for example: flame red, olive gray, silver grey, sand, Citron, pearl white; Cardinal red, terra cotta or Toledo red, peach tan, medium green, off-white; Cardinal red, nasturtium orange, pastel green, gun metal gray, white.

By contrast, the mood of a suburban theatre, less tense and more leisurely, might be set by a color plan built around Natureis color, green. Some color combinations keyed to green are: Aspen bluegreen, Celadon green, smoky brown, Cardinal red, white, off-White; avocado green, olive, sand beige, nasturtium orange, white; sage green, putty gray, olive, peach, Citron yellow, smoky brown.

For the conservative, dignified theatre in traditional design, blue is an approprie ate key color. Around it, impressive, dignified Color combinations can be built

molding, the screen being revealed by graceful parting of the 90 foot wide Silver and ivory draperies. Walls are birch plywood and acoustical plaster.

1953-54 Theatre Catalog, 11th Edition, Page 36