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1953-54 Theatre Catalog, 11th Edition, Page 406 (368)

1953-54 Theatre Catalog, 11th Edition
1953-54 Theatre Catalog
1953-54 Theatre Catalog, 11th Edition, Page 406
Page 406

1953-54 Theatre Catalog, 11th Edition, Page 406

THE SPECIALItY DESIGNED AUDITORIUM CHAIRS, shown at top, can be folded for quick removal. The B-port prmectxon booth, seen in the middle picture, is iireprooied and acoustically treated while

the center


also shown,

includes Arrestone,

another Armstrong nun-combustible acoustical

material. The stairway (below) leading to the balcony has Linotile flooring and Traverione ceiling.

possibilities. Developed by the DeVry Corporation, this new 16mm recorderprojector records and plays back sound by means of a narrow strip of magnetic iron oxide on the edge of the Film. Operating with properly processed film, the new equipment affords immediate playback of the magnetic sound track, plays back optical sound-on-film recordings, includes a means of erasing the sound so that changes can be made or the entire film erased for re-recording, provides for immediate changeover from magnetic track to optical track, and may be used as a tape recorder, reproducing the sound track only.

With such a device one possible use is the producing of local news programs, using your own commentary on the sound track for the cost of silent black and white or color film. The sound produced is of professional quality.


On the industrial front this new development makes it possible to eliminate many uneiTective technical and sales talks, and replaces them with

sound films that say exactly what the company executives Wish to emphasize. The ability to edit or completely erase the sound track and replace it with a new one, greatly extends the usefulness and life of the film.

In a shopping center 16mm theatre, this device would enable the use of specially prepared films. It could be utilized as a selling medium, or put in operation to support local charities, and other activities. The 16mm Film Club could make up its own trailers and supply the personal touch that is so important. Still another possibility is to work out a program with a local camera club and have home grown talent produce their own films complete with sound. If the idea catches on, annual contests could be established. The uses for such a device are as numerous as those for the 161nm camera itself. And with the cons stant research and development of new equipment and techniques, the future looks exciting and promising.


It would be a ridiculous flight of the imagination to even think for a moment that the 16mm theatre will come even close to supplanting the standard 35mm houses. The medium has neither the facilities or the potential to compete. However, neither does this mean that there is no real place for 16mm films. The uSes outlined here just scratch the surface of a form of entertainment that is capable of an amazing number of Variations. The principle of free enterprise is as American as apple pie. The realization that if an idea which is approached with a fresh spirit, some ingenuity and a willingness to work for something you believe in, can succeed, has been the force that has made this nation great. The 16mm theatre can become a vital and alive part of community and industrial life. It can provide regular scheduled programs, that can outdraw in local importance all except the biggest televised national events, at a fraction of theatre television costs. The potential is there; it is up to someone to make use of that potential.

1953-54 Theatre Catalog, 11th Edition, Page 406