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1953-54 Theatre Catalog, 11th Edition, Page 46 (12)

1953-54 Theatre Catalog, 11th Edition
1953-54 Theatre Catalog
1953-54 Theatre Catalog, 11th Edition, Page 46
Page 46

1953-54 Theatre Catalog, 11th Edition, Page 46

ABOVE: ANOTHER VIEW of the auditorium showing the undulated wood treatment for improved acoustics. BELOW: The tastefully appointed lounge offers comfortable seating arrangements. The passage leading from lounge is well lit by six circular lights with plastic grills. Decor is modern throughout.

on the walls are painted in flame red and coated with fluorescent paint. What this does is to create a Black Light effect that does much to help create and maintain the moods.

The ceiling is made of plaster of Paris, and when it is Viewed from the entrance it gives the illusion that it is suspended from the top. The grills in the center are for lighting and airconditioning. Additional lighting is provided from either Sides of the suspended ceiling. Fully carpeted in a rich deep shade of red, the theatre also has velvet curtains to match. The roomy seats are 24-inches wide and are manufactured in India. They are covered with grey rexine, and Indian made Goodyear Plioform cushioning material is used. To add to the distinctive decoration of the auditorium, marble vases and fresh flowers and leaves are also in evidence'


The lounge did not escape the eye of the Embassyis designer, and it too shows the results of planning with an emphasis on beauty as well as practicability. Two roomy sectional couches with attractive upholstery provide the needed seats. The walls are painted in an easy-on-the-eyes shade of grey. Mounted on the wall over one of the couches is a pink mirror on which is embossed the figure of Lady Godiva in a contrasting red plastic. The color scheme is completed by the bright green carpet.

In the passage leading from the lounge to the auditorium there is a counter behind which is a small soda fountain placed there for the convenience and pleasure of the guests. Carrying out the same decorative theme as the lounge, the passageway is painted in a deep shade of grey. A mirror with an ivory frame and two ivory statues are mounted on one of the walls. The floor is covered with green linoleum. Six circular lights with a special grill provide effective lighting.

Since the Embassy Preview is operated by the Simplex Projector distributors it is only to be expected that the theatre has the latest 35mm and 16mm projection equipment installed.


As mentioned before preview screening rooms that are attractively designed and equipped will not convert a bad film into a good one. However, a well appointed screening room does help to prepare a viewer for fine entertaimnent. The Embassy Preview Theatre reproSents :1 fine example of what can be done to make the private showng of films an interesting and entertaining experience for the audience from the moment they enter the theatre. The l'hnbassy also provides an opportunity to see a fine. example of Indian design and interior decoration, A similar treatment on :1 larger scale would make for a beautiful and intimate art house.

ln many respects the screening room and the art house are alike. Like the preview theatre, the art house, is designed to handle fairly small crowds. Another point of comparison is that both usually attempt to present films in a setting and atmosphere that will add to the enjoyment of the audience. It would not be strange. then to use the Embassy as an art house design.

1953-54 Theatre Catalog, 11th Edition, Page 46