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1953-54 Theatre Catalog, 11th Edition, Page 49 (15)

1953-54 Theatre Catalog, 11th Edition
1953-54 Theatre Catalog
1953-54 Theatre Catalog, 11th Edition, Page 49
Page 49

1953-54 Theatre Catalog, 11th Edition, Page 49


to obtain irregular shapes and sizes of metal-faced bricks or tiles for special needs. Fluted and reeded facings will be available for building rounded columns or corners.

Licensed contractor for the manufacture of the metal-faced units is Metal Face Brick and Tile, Inc., of Los Angeles, with a factory in Santa Monica, Calif. A patent for the process is pending.

To date, the company has not furnished any of the units for installation at theatres, although it has supplied metal-capped bricks and tiles for trim and facings in business offices, restaurants, shops, and private homes.

Mortar Joint-s

Most installations consist of copper or brass facings with an alternating design of hammered and plain surfaces, and mortar tinted a complementary shade. A joint of dark green mortar is the most popular with brass, with yellow running a close second. Dark green or Van Dyke brown mortar forms an attractive joint with copper facings. With antique copper facings, dark brown, black, and off-white joints are used to advantage.

Hammered chrome on brass, with a stainless steel quarter-round trim, affords extremely luxurious effects which are particularly suited to powder rooms. The hammered chrome facing acts Somewhat like a mirror in picking up surrounding color and light, but does not reflect distracting images because the hammered indentations prevent direct refraction of light waves. With ham CEMENT, CONTAINED BY METAL SEPARATORS,

that holds the metal facing shells. The adhesion is exceptionally good.


is poured into a mold

CLOSE-UP OF A POWDER ROOM CORNER in which hammered metal facing was used.

mered chrome, plain chrome, and stainless steel facings, a waterproof tile cement is generally used for joints.

For Theatre Use

The characteristics of metal-faced brick or tile, either in plain or handwrought design, blend very well with modern color schemes and modern building materials, and offer the tasteful but sumptuous glamour required of theatre decoration.

Before government regulations sharply curtailed the use of strategic metals, metal-facings were widely used in California for exterior and interiors of many types of buildings, for utilitarian as well as decorative uses. Still on the drawing boards are many plans for business buildings and homes in which architects have specified metal-faced brick for the exteriors and interiors.

It would be well for theatre designers to keep this interesting new development in mind, and consider metal-surfaced masonry for fronts, walls, lobbies, lounges, and powder rooms in their plans for tomorrow. There is no questioning its dramatic possiblities, and the specialize ing architect will no doubt innovate many new details and applications that are now undreamed of.

For Drive-Ins

While gases and fumes native to industrial areas, and their discoloration and oxidization of some bright metal surfaces may limit the use of such metalsurfaced masonry in some sections, most drive-in theatres will find its bright reflective nature has real advantages. For entrance driveway markers, roadway sign pylons, and other accent points, the dramatic impact under daytime or night lighting, will force attention. And no painting, cleaning or other maintenance should be necessary.

Smart, modern confection stands, and sparkling metal boxofiices, needing no seasonal maintenance or care, should also result.

Here is a truly theatrical product of many applications.

THE METAL FACING SHELL has become securely locked to the cement which has side channels, providing an interlocking effect in mortar.
1953-54 Theatre Catalog, 11th Edition, Page 49