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1953-54 Theatre Catalog, 11th Edition, Page 5 (v)

1953-54 Theatre Catalog, 11th Edition
1953-54 Theatre Catalog
1953-54 Theatre Catalog, 11th Edition, Page 5
Page 5


1953-54 Theatre Catalog, 11th Edition, Page 5

ANOTHER HOME IN A SCREEN TOWER . . . . . . . . . . . . . . . . .. 84

A South Carolina Exhibitor Builds a Dwelling: That Pew Rural Families Can Top for Comfortable, Living

DRIVE-IN THEATRES OF THE 1953 SEASON . . . . . . . . . , . t . .. 86

A Breakdoun b) Territories and States of Their Locations. Capacities. and Ounerships

BOOK TWO:

EQUIPMENT

Front and Lobby

REVIEW OF THE USE OF SIGNS AND LETTERS . . . . . . . . . .. I38

Pictoroial Presentations of Installations Showing the Trend in Modern Front Design

SIDEWALK HOUSEKEEPING . . . . . . . . . . . . . . . . ..Oscar Shefler 143

Snow Melting System. Similar to Radiant Heating. Will Clear Pavements with the Flick of 2 Switch

Interior and Auditorium

HOW TO PROTECT YOUR FLOORS . . . . . . . . . . . . . . . . . . . . . . .. 154

Proper Installation and Maintenance. Procedures For All Standard T3pes ot' Floor Surfaces are Studied in Detail

ITiS EASY TO FLOOR-CLEAN CARPETS . . . . . . . . . . . . . . . . . . . . 162

Proved To Be Highly Emcient and Economical. New Product SoIVes a Big Maintenance Problem

THEATREMANIS CARPET GUIDE . . . . . . . . . . . . . t . . . . . . . . . . .. 164

A Survey of the Latest Developments in Carpet Styles and Expert Advice on Selection and Maintenance Hints

THE SEAT OF THE MATTER . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 169

With the Public Insisting Upon the Finest in Entertainment and Comfort Proper Seating is a Must in the Modern Theatre

Proiection and Sound

CINERAMA ARRIVES . . . . . . . . . . . . . . . . . . . ..William R. Lulady 192

Detailed Account of the Problems Encountered in the Initial Cinerama Theatre Installation

OLD FILMS GET THE NEW LOOK . . . . . . . . . . . . . . . . . . . . . . .. 197

A Description of the Systems Which Can Take Standard Product, and Show it on Newly Developed Wide Screens

IS CINEMASCOPE THE ANSWER . . . . . . . . . . . . . . . . . . . . . . . . . . . 205

Closeup Look at the New Curved Wide Screen Process With an Explanation oI the Anamorphic Device by Its Inventor

THE NEW TECHNIQUES: AN EXPLANATION Herbert Bartlett 210

A Leading Motion Picture Engineer Presents His Views on the Various Wide Screen and 3-D Systems Available

THE STEREOSCOPIC ART . . . . . . . . . . . . , . . . ..John A. Norling 216

A Thorough and Complete Study of the Development and History of ThreesDimensional Motion Pictures

3.D PROJECTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . , . .. 230

An-Uvao-Date Report by the SMPTE and MPRC on Proper Projection Techniques and Equipment Required for 3-D

SOUND KEEPS PACE . . . . . . . . . . . . . . . . . . . . . . . 0. Wilschke 236

3-D and V'ide Screen Advances. llilve Been Matched by Development nI Stereophonic Sound Techniques

LIGHT SURROUND SCREENS . . . . . . . . . . . . t . . . . . . . . . . . . . . . .. 240

The-Elimination of the Traditional Black Masking. is Made Possible by a Number of New Developments

METAL REFLECTORS . . . . . . . . . . . . . . . . . . . . . . . . . If. Heynr 245

A Comprehensive Analysis of the Development. Manufacture and [we of the Metal Motion Picture Projection IieIIt-ctor

CONTINUOUS ARC LAMP OPERATION . . . . . . . . .J. I'. Lutil 248

Description of a Method oI Recarhoning Without Interruption or In"... Operation

PROJECTION ROOM SAFETY REQUIREMENTS Col. Samuel R. Todd 250

i . I'ttprr SaIet) Procedures For Theatre Projection Rooms Are Necessar} to Keep the hunger of Fire to a Minimum

"53-54 THEATRE CATALOG



New Products. Supplies and Supply Dealers

NEW INTRODUCTIONS DURING 1953 . . . . . . . . . . . . . . . . . . . . .. 272

Some Thumbnail Descriptions of Selected Products W'ith Interesting Possibilities

SUPPLY DEALERS OF THE UNITED STATES . . . . . . . . . . . . .. 278

Comprehensive Listing of Names. Addresses. Personnel. Products. and the Areas Served

SUPPLY DEALERS OF THE DOMINION OF CANADA . . . . .. 286

Comprehensive Listing of Names. Addresses. Personnel. Products. and the Areas Served

SUPPLY DEALERS OF THE REST OF THE WORLD . . . . . . .. 287

Comprehensive Listing of Names. Addresses. Personnel. Products. and the Areas Served

BOOK THREE:

MANAGEMENT

Methods. Practices. and Maintenance

EXHIBITOR PRESS RELATIONS . . . . . . . . . . . . . . . ..V.Dirk Pitts 306

A Veteran Movie and Newspaperman OIIers Some Advice on How to Establish Better Industry Press Relations

RECAPTURING AN AUDIENCE . . . . . . . . . . . . . . . . . . . . . . . . . . .. 309

A Thorough Study of the "Curtain at 8:31)" Program And Methods of Establishing 3 Periodic Art Policy

EXHIBITOR TAX GUIDE . . . . t . . . . . . . ..Kenneth L. Hutchison 312

Summary of What the Small Theatre Owner \V'lio Does Not Have an Auditor Can and Can Not Do to Improve Ilis Tax Position

GUIDE TO STAFF SUPERVISION . . . . . . . . . . . , . . . . . . . . . . . . . .. 318

Detailed Discussion of the Duties and Obligations of Stall' Members of Conventional and DJ Theatres

SAFETY PRECAUTIONS FOR THEATRE PERSONNEL . . . . .. 327

A Carefullv Prepared List of the Duties of The Stat? To Prevent and Fight Fire and Panic

PUSH BUTTON PARKING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 329

An Analysis of the Completely Automatic System That Might Be the Answer to Midtown Theatre Parking W'oes

SOME CONSIDERATIONS OF DRIVE-IN NEWSPAPER ADS Frank Nolan 331

A Professional Analysis of the Value, and Use Of Newspaper Advertising for Outdoor Theatres

Extra Profits

THE SECOND BOXOFFICE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 342

A Comprehensive Study of All Phases of the Concession Business As It Applies to Indoor and Outdoor Theatres

CLEANLINESS IS THE FIRST PRINCIPLE . . . . . . . . . . . . , . . . . . 358

Profitable Refreshment Selling Calls For W'rll Croomed Attendants. Spotless Stands

Television and 16mm Film

THE EII)OPHOR SYSTEM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. 362

An Explanation of the Lorne Screen Color Television I'rnceel Developed by 2(IIII-Ftl\

IoMM FILM DEVELOPMENTS THAT MERIT ATTENTION.. 366

A WIS-Seat Industrial Theatre. and u Home-Applied Mum-tic Sound Track. Provoke Interesting Speculation

Indexes

COMPLETE SUBJECT INDEX TO 1953-54 EDITION . . . . . . . .. 370

The Entire Editorial Material Is Indned and Cross-Indexed Ior Easy ReIerence Unt CUMULATIVE INDEX TO ALL PREVIOUS EDITIONS. . 372

Topical References to All Articles Published in Prior Volumes of THEATRE CATALOG
1953-54 Theatre Catalog, 11th Edition, Page 5