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1953-54 Theatre Catalog, 11th Edition, Page 60 (26)

1953-54 Theatre Catalog, 11th Edition
1953-54 Theatre Catalog
1953-54 Theatre Catalog, 11th Edition, Page 60
Page 60

1953-54 Theatre Catalog, 11th Edition, Page 60

EMPRESS Fairbanks, Alaska

If proof were needed to substantiate the fact that Alaska is not merely a frontier area, the completely remodeled Empress could well serve as Exhibit A. This attractive, well equipped house compares with similar situations in the States.

The front is faced with red Flambeau granite and sand colored tiles. Recessed floodlights bathe the theatre in a brilliant display of light. tIt is interesting that the entire marquee neon reader board displays were so designed that they could fit into the largest freight plane available, as they had to be iiown in from Seattle.

The lobby was enlarged and a modern refreshment bar installed. The mezzanine lounge has a monotone color scheme of sand, tan and brown to match existing mural. The auditorium was completely reseated, and an Austrian puff stage curtain installed. The old screen was replaced with an RCA SynchroScreen. '

A major factor in the design of the alteration job was the weather. Since temperatures often reach as low as 60 below zero, the handling of tramc so as not to allow the theatre to get too cold, had to be given top priority.

This was achieved by providing maximum holding areas on both floors, for incoming crowds at the break. The main floor holds 100 people, While the mezzanine lounge handles 200.

The remodeling job was planned so that it was not necessary to close at all.


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1953-54 Theatre Catalog, 11th Edition, Page 60