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1953-54 Theatre Catalog, 11th Edition, Page 91 (57)

1953-54 Theatre Catalog, 11th Edition
1953-54 Theatre Catalog
1953-54 Theatre Catalog, 11th Edition, Page 91
Page 91

1953-54 Theatre Catalog, 11th Edition, Page 91

Flex-Sheet Mirror for Decorative Lustre'ir

Available in a Wide Range of Tints and Patterns, This Product Fits into Any Desired Color Scheme

Mirrors have long been a favorite medium of the decorator and designer. Imparting an illusion of space, lending glamourous brilliance, and creating an air of luxury, mirrors offer a virtually unlimited scope in the planning of dramatic decorative effects.

Decorating with Flex-Sheet

The already wide range of mirror applications for achieving distinctive new effects throughout the theatre has been widened even further with the development of a versatile material called FlexSheet Mirror. As its name indicates, Flex-Sheet Mirror consists of blocks or strips of mirror mounted on a cloth backing to form a flexible sheeting. Because Flex-Sheet bends both concavely and convexly, it is adaptable to a large variety of installations. Any arched, fluted, or terraced ceiling becomes a logical surface for the application of the product, and panels on lobby walls, concave wall recesses, the boxofiice, confection stand, and attraction signs give ideal opportunity for Flex-Sheet decorations.

Flex-Sheet Mirrors are made of a high quality glass, backed with lead for lasting brilliance. After cloth is applied to the back of the uncut mirror, the desired square or rectangular tile shapes are cut, and the edges specially processed to give added lustre and to eliminate chipping. Cloth used for back ing is a very stretchable cotton material, which makes fitting around columns and other curved surfaces a simple matter.

Available in four styles-metal leaf, White mirror, colored mirror, and dewdropeand 15 colors, appropriate types of the decorative material can readily be selected to blend with almost any type 0f architectural treatment or color scheme. In manufacturing the leaf type Sheeting, gold or aluminum leaf is applied to the back of the glass instead of the conventional mirroring material, giving a. luxurious metallic effect. The white mirror type is made the same as any other mirror, while the colored mirror is tinted glass with the usual Silvorcd backing. The dcwdrop type of Flex-Sheet. also tinted glaSs, has a Shimmering, stippled appearance, the glass having been processed in the molten state to produce irregular indentations on the back surface. The indented surface is then silvcrcd, filled in, mid (covered with the cotton mounting Cloth.


' The leaf typo FloxShcct is available In either gold or aluminum, as noted; plain mirrors are obtainable in white, White deluxe, gun metal, or blue; colored mirrors may be had in rose, light gold, SfOld, or green, and the (lcwdrop pattern Comes in white, light blue, ruby red,



BRIEF: Flex-Sheet Mirror . . . a distinclive decorative material made of mirror or dewdrop glass tiles fastened to a fabric bucking . . . and'applied to flat, convex or concave surfaces with a special cement . . . extends the range of glamourous effects that may be achieved by designers and decorators. Simply installed . . . mined .

and easily main. . Flex-Sheet can be used to advantage on facades, candy counters, display signs, round or square columns, walls or ceilings . . . giving the brilliance and attractiveness which is essential to theatre decoration.


champayne, and sea green. White, blue, and gun metal in the plain mirror finish are approximately 1/16" thick, while white deluxe is about 3/32". Rose and gold tinted glass varies slightly from the 1/16" thickness, and the dewdrop pattern

is rolled to an approximate thickness of 1/8".


While the glass tiles may be cut to special sizes, the standard cuts measure 1" x 17/, 1/2,, X 2", 1,, x 27/, 2,, x 2",

2" x 4", and 4f x 4" or larger, up to 10" x 10". Tiles measuring 1/4" x 1/4" may be had at extra cost. Of all the sizes, 1/2" x 2" and 1" x 1" are the most popular. The material comes in sheets 19%" x 19%", and is bought by the square foot, with each standard sheet having 2.64 square feet.

Suitable Surfaces

Flex-Sheet Mirror mav be applied satisfactorily to plaster walls, Transite, plywood, steel, presdwood, tempered board, marble, or decorative tile, Plaster walls must be dry and smooth, and, as a perfectly level surface is required, rough or sand finished plaster is not suitable, and commercial plaster should be rodded and true if Flex-Sheet is to be applied to it. For exteriors, a good surface is Portland cement and sand plaster, rodded and troweled smooth; Transite or its equivalent, or Weldwood resin-glued plywood. If the existing wall is brick, structural tile or the like, it must first be surfaced with cement plaster.

Outside installation of Flex-Sheet where it is subject to direct contact with rain, snow, wind, and heat is not recommended. However, it may be used under marquees, in the boxofiice, and at other such protected locations. Where Flex-Sheet is to be used on exteriors, it is specially processed at the factory to make it more resistant to weather. If

THIS SPARKLINGLY COLORFUL BACK but of the concession stand in the Guyan, Logan,West Virginia. attracts the patron's eye and adds sales appeal because of the tasteful use of Flex-Sheet Mirror.
1953-54 Theatre Catalog, 11th Edition, Page 91