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1953-54 Theatre Catalog, 11th Edition, Page 95 (61)

1953-54 Theatre Catalog, 11th Edition
1953-54 Theatre Catalog
1953-54 Theatre Catalog, 11th Edition, Page 95
Page 95

1953-54 Theatre Catalog, 11th Edition, Page 95

Washable Wall Covering

A New Development in Wall Covering Brings Lasting, Washable Beauty to Theatre Walls

Maintenance time and expense-one of thebig bugaboos plaguing every theatre manageraAcan now be lessened considerably due'to the development of an entirely ne'wand different type of vinyl plastic wall covering.

Bolta-Wall, as the new material is called, is a washable, decorative wall covering that is designed to withstand the wear and tear which normally occur in public places. Highly resistant to scratching, scuffing, snagging, fading and staining, Bolta-Wall is formulated to provide years of service and requires only a periodic cleaning with a damp cloth or sponge.

Developed by Bolta Products Sales, Inc., of Lawrence, Mass, one of the countryis leading plastic manufacturers, the new Bolta-Wall material has a vinyl plastic face sheet which is pressurelaminated to a firm rubber-saturated backing. This unique construction provides greater strength and durability. The material is dimensionally stable with the result that seams resist shrinkage. When Bolta-Wall is properly applied, seams are barely visible, and they remain this way throughout the life of the wall covering.

BRIEF: Described in this article is a new surface-textured and easy-to- tstall wall covering made of Vinylite resms . . . and which has been designed to decorate and protect walls in homes aml institutions . . . such as motion picture theatres . . . Through a unique process . . . this decorative surface is laminated to a firm rubber-saturated paper backing . . . This product is the result of several years of research and experimentation . . . One of the major obstacles overcome was the staining usually caused by the presence of sulphur in the air . . . or in water . . . Found in this article is a discussion of thc various styles in which this wall corcring material may he had . . . how it is made . . how it is used . . . aml suggests a nlunhcr of areas in a theatre which might helm/it from using this new material.


Face shoot of the new Bolta-Wall material is .011-inch-.l)I3-inch thick, or approximately six times thicker than the coatings used in most waterproof wallpapers, while the backing is .025inch-.(J30-inch thick. This heavyweight material has many advantages for thc theatrc manager. It gives him a thick, near-resistant wall covering that proVidcs maximum protection against the scratches and scuff-marks which youngSlcrs often inflict on walls; it also provides against snagging and marring which might be caused by furniture or mobile equipment.


THE ATTRACTIVE display of Bella-Wall shows the leathergrain finish used as u wainscot topped by

the textured. three-dmensionnl bamboo pattern.

Guaranteed by its manufacturcr, BoltaWall will not crack, chip, flake or become brittlc with ago. it is highly resistant to greases, fats, oils. alcohol, detergents and similar chemicals. Smudgy, candycoatod fingerprints wipe off as easily as ordinary dust and grime.

Tllc material has been thoroughly tested in the Bolta laboratories and also in independent laboratories. Recently, it passed fire-tests conducted by the New York Testing Laboratories, Inc., and has been classified as fire-retardant material.

Ideal for lounge, lobby, office, restrooms or the main part of the theatre,

This washable product may be used in lounges.

llolta-Wall is currently available in two decorative patterns. The Lcathcrgrain Finish has the surface tcxture of a fine leather and harmonich well with leatherlikc plastic seating, such as Holtais topgrain finish Boltaflcx. This pattern is available in fadcarcsistant colors of dark green, light green, brown, chartrcusc, yellow, tan, buff, dark red and grey. The liolta-Wall Bamboo pattern has a textured, threc-dimcnsional appearance and comes in natural, grey, light green and barose.
1953-54 Theatre Catalog, 11th Edition, Page 95