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1954-55 Theatre Catalog, 12th Edition, Page 154 (120)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 154
Page 154

1954-55 Theatre Catalog, 12th Edition, Page 154

Painting the Drive-In

The Proper Use of Paints and Color at the Outdoor Theatre Often Results in an Increase in Activity at the Boxoffiee

W-hile comparatively recent in development, drive-in theatres are now a permanent part of the theatre business. They have come of age and with growth comes new responsibilities to the everincreasing number of customers who patronize them.

As early as 1948 our company, equipped with considerable background and experience in the manufacture of paints, came to the conclusion that if true fidelity of the projected picture was to be retained, something more than just the ordinary flat white paint then being labeled and sold as screen paint, was required. Many manufacturers then, as now, find the field too limited to bother with formulating the special paint required. Be that as it may, we at Spatz instituted a program of exhaustive research and development, and by the end of 1949 felt that we had found the formula which would do the job. Our research and analysis were correct, for today this paint is internationally recognized and accepted, and provides efficient pictures for two to three years.

In March of 1953 when 3-D became the rage, drive-in theatre owners, eager to hop aboard the 3-D band wagon, again found themselves groping for a paint which would satisfactorily reilect this new type of picture. The results obtained from standard screen paints were not satisfactory. It was found that a metallic base paint, with some chemical variations which we had developed, proved fairly satisfactory for both 2-D and 3-D, and that in most cases, two coats applied by roller or spray completed the job.

THE USE of glass beads and colored basecoat paint can have many uses in


President. Spat: Paint Industries, Inc.

BRIEF: Since most areas of the drive-in theatre are at the mercy of the elements to a much greater extent than conventional houses . . . it is of great importance that the fences . . . screen tower . . . concession buildings . . . etc. . . . be given as much protection against the wearing effects of weather as possible . . . One of the most economical and effective methods of achieving this end is by keeping the drive-in properly painted . . . This article discusses the importance of painting . . . as well as giving valuable information on what the paint requirements are for various areas of the theatre.

There is also an important section devoted to a discussion of paints for screen surfaces . . . as well as its use as a decorating tool . . . The author offers suggestions on how and what colors would be best for individual areas of the drivein . . . An item of particular interest is a new product which can be used to glamorize and highlight the outdoor theatre at a minimum of expense and bother.

Prime Coats Are Important

One very important factor in obtaining best results from finish paints is the preparation and priming of surfaces to be covered. Simply leaving it to luck or taking the advice of individuals who are unfamiliar with the requirements, can be unpleasant and costly, For example, on one large screen made from

galvanized iron sheets, the painters used a zinc chromate primer. The proper coating should have been zinc dust primer. After just eight months, the primer and finish began peeling and the paint had to be removed and the entire screen recoated. The selection of proper primers, that will satisfactorily undercoat a recommended finish paint, is part of a program developed by our company.

Recommendations For Screens

Two of the most common types of paint currently in use on drive-in screens are interior Hat wall and oil base concrete paint. Consequently, many screens are being repainted twice each season needlessly. Maintenance and upkeep costs take a substantial portion of the exhibitors profit. Unwise selections of paints can, and will boost those costs. A few words of caution to any who are contemplating a screen paint job. On new screens, select the primer coat that meets the requirements of your screen ethey vary. Fir plywood, galvanized iron, asbestos shingle, concrete or stucco all differ and should be treated as follows:

New Fir Plywood

a. PrimeeMetallic-oil primer for bare


b. Second Coat*Free flowing zinc free house paint primer. New Galvanized Iron

21. Prime a Zinc-free

primer. Screens-Finish

New screens primed as shown above, and previously painted screens, regardless of kind or type:

house paint

the drive-in theatre. It can be used on road marking posts. on signs. ate.


1954-55 Theatre Catalog, 12th Edition, Page 154