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1954-55 Theatre Catalog, 12th Edition, Page 155 (121)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 155
Page 155

1954-55 Theatre Catalog, 12th Edition, Page 155

8. Finish - Glare-free white special flat exterior.

b. Finish-3-D, 2D, Wide Screene Lap-free, whiter metallic coating. Has higher reflectivity than 3-D aluminum paints. Permits earlier showing. Two coats of finish are usually required for maximum satisfaction.

Color Builds Business

Colors with appeal sell merchandise. Colors can attract theatre-goers and invite them to return. By all means, use color in your drive-in, but use it wisely. The outdoor theatre exhibitor should be imaginative and exacting in planning the colors for his painting program. People expect colors in theatres to be exciting, different and dramatic; see to it that yours are. Give them'the newest colors available, and dont be afraid to stay on the ttloudii side. Try painting your concession stand walls yellow-gold


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and brigadoon green. Try powder-pink and ballerina green in the ladies room. Use contrast. Where walls are dark, make ceilings whiteeit makes up for light lost on dark walls and seemingly heightens ceilings. Use color well and you will hear pleasant comments.

What type of paint is best for interior walls? Rubber latex? Oil base? Alkyd fiat? These three types are similar except for one feature. Alkyd dat cures in 24 hours and may be scrubbed the day after it is applied. Rubber latex must be allowed to set for six weeks, oil base 60 to 90 days. Freshen up your walls with Alkyd Hat and finger marks and rest room artists will be no problem.

The exterior of the concession building should be an absolute flat. The reason for this is that it minimizes the glare from headlights. A concession stand 40 by 60 feet, 10 feet high, will use approximately five gallons of paint for one coat. For new unpainted sur


THIS SKETCH illustrates the various areas of the concession building that requires different types of points that are designed for the iob.

faces, the exterior should first be primed with any good house paint primer.

The wood fences in a drive-in should be painted with a dat-drying paint, and one that contains a wood preservative. A simple method of estimating how much paint will be required to paint a fence is as follows: measure the length of the fence, multiply by the height and divide by 400. This will give the number of gallons needed for one side of the fence. Four gallons will paint the inside of a fence eight feet high and 200 feet long.

Speakers and speaker posts are subject to considerable abuse, both from the elements and the public, and therefore require a tough elastic finish. Aluminum or gray enamel is suggested for this part of the drive-in. One gallon will paint approximately 20 speakers and 20 posts.


We are particularly happy about a product just developed. It combines the use of glass beads and colored basecoat paint. It glamorizes and emphasizes the drive-in property and reduces the need for expensive neon tubing designs and signs. All that need be done is to simply brush on a coat of reflective base-coat paint in the color and design desired, and while the paint is still tttacky" apply the beading. Place spots or fiood lights properly and you have a million little colored lights working for you. Imagine the front of a screen tower striped yellow, red, and blue over white

. and coated with beads. Properly illumi nated, the tower and signs would be Visible for miles.

Many Uses

The use of reflective type paint around the driveein theatre is unlimited. With road marking paint you can have illuminated directional lines on roads. It can

be used on road marking posts, on signs, on speaker posts, and as trim on buildings.

For example, when used as a road marking one gallon of road marking paint will lay 600 linear feet of line, four inches wide, Five pounds of reflective beads are required for sprinkling one gallon of paint.

If speaker posts or- speakers have painted numbers, or if you want them to glow for easy identification, you may apply reflective beads both for utility and for added decoration.

In order to supply a screen tower with this economical means of illumination you would require six gallons of bead base coating for a front of 40 by 60 feet, and 30 pounds of reflective beads.

Paint makes a difference, but the kind and type used often makes that difference. In appearance, durability, and in dollars and cents. Investigate before you paint. Advance planning pays off.

ANOTHER IMPORTANT area of the outdoor theatre that requires advance planning when it comes to selection of correct paints is the rest room.
1954-55 Theatre Catalog, 12th Edition, Page 155