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1954-55 Theatre Catalog, 12th Edition, Page 198 (162)

1954-55 Theatre Catalog, 12th Edition
1954-55 Theatre Catalog
1954-55 Theatre Catalog, 12th Edition, Page 198
Page 198

1954-55 Theatre Catalog, 12th Edition, Page 198

Theatre TurnstHe System

Theatre Turnstiles Offer an Efficient Admissions System. That Will Only Require the Services of a Single Employee

BRIEF: In these days of rising costs . . . it behooves the exhibitor to look [or ways and means to cut down on his overhead . . . This is particularly true at this time when, the average small motion. picture theatre operator is spending large sums of money to install the various new projection, and sound devices necessary in order to attract the public.

This article discusses an admissions system which would make it possible for the small theatre to eliminate the need [or a ticket-taker . . . tickets . . . and the ticket machine . . . By installing a specially developed turnstile the cashier can perform all of the necessary functions . . . including accepting money . . . and accurately recording the transaction . . . The system is fairly simple to install and operate . . . and ofers many advantages to the exhibitor who is seeking ways of decreasing his operating costs.

As a result of the better grade of pictures being produced, and the various new forms of 'film presentation which have helped to bring long-lost patrons back to the theatre. However, the expenses involved in the operation of a

motion picture theatre have also gone up. Many exhibitors have had to go to great expense to install such things as wide screens, stereophonic sound, new lenses, etc. Therefore, anything which would help to cut down on the overhead of a theatre should be of interest to the exhibitor.

Cut Overhead

Something which comes under the above head is the theatre turnstile system offered by the Perey Turnstile Company. By using this turnstile system it is possible to eliminate the need for conventional tickets, the ticket taker, ticket machine, etc.

The cashier collects the admissions and the turnstile checks the cashier by means of a register in the unit. No tickets are required as the turnstile automatically counts each patron entering the theatre. This turnstile is said to be so accurate that it is acceptable to the Internal {evenue Department for tax purposes.

A THEATRE turnstile admissions system, such as the one seen here can help to reduce that overhead. and increase the cashier's accuracy.

Simple Operation

The Perey Theatre Turnstile system is very simple in its operation. The boxofiice is equipped with a theatre-type, registering, two-way turnstile under the control of the cashier. The patron pays his admission charges to the cashier and then passes through the turnstile which automatically records the transaction. As a result of properly designed railings, located so that the entrance passageway is always under the control of the cashier, the patron is guided from the boxof'lice into the theatre.

When there is a lower rate of admission for children than for adults, the turnstile is equipped with a second register which the cashier can put in gear to record children separately, as well as on the total register, Thus, the number of adults can be ascertained by subtracting the total on the children's register from the figures on the total register.

There is also an electric indicator which can be installed where it is visible to the manager so that he can tell at a glance when a customer has been ad mitted at childrenis rates, It is possible, therefore, to determine exactly What the cashier should turn in.



1954-55 Theatre Catalog, 12th Edition, Page 198